For example, travel brands might send a reminder after list of bahamas cell phone numbers months have passed since you took a Caribbean vacation. “Remember Jamaica? Book your next trip!” The possibilities are endless; anything can be turned into an anniversary if you give it enough viewers and a good imagination! Technique #: Personalize Your Copy for Different Audiences No matter what type of product or service you sell, you're likely to have more than one type of buyer.
To give a simple example, a target audience segment may know everything there is to know about products similar to yours. They don’t need to be educated on features and benefits; they are ready to convert based on their own needs. For these people, you don’t have to worry about using complicated terminology or explaining complex concepts – just be there with a compelling offer when they’re ready to pull the trigger.
On the other hand, another audience segment might be completely new to your product category. They need a lot of hand-holding before they’re ready to buy. You’ll need to keep things simple with these potential customers. Avoid jargon like the plague; be friendly and reassuring every step of the way. As you can see, these two audiences require very different approaches, and that's reflected in the type of language you use in your email copy .
