Discounts Have Higher Conversion
Posted: Mon Dec 09, 2024 9:15 am
The final half sentence about how they are, the cute pets, and I can’t wait to meet them is a total killer –– I need someone with a heart of stone not to click “Join Now”! Technique #: Mark Important Milestones Don't forget to celebrate your audience's important milestones like birthdays and anniversaries. Many brands do this because it’s such an effective personalization tactic. Again, I did a quick search of my inbox for the word “birthday” and found countless results, like this one from flower delivery service Bloom & Wild: This one is from ASOS: This is a smart tactic for two reasons: It literally takes no effort for a brand to track my birthday (or a friend's birthday) and send me an automated email An obvious opportunity to pressure me into buying something by offering me a "gift" (like a discount code) or reminding me of a friend's birthday And it doesn't have to be limited to birthdays.
For example, travel brands might send a reminder after list of bahamas cell phone numbers months have passed since you took a Caribbean vacation. “Remember Jamaica? Book your next trip!” The possibilities are endless; anything can be turned into an anniversary if you give it enough viewers and a good imagination! Technique #: Personalize Your Copy for Different Audiences No matter what type of product or service you sell, you're likely to have more than one type of buyer.
To give a simple example, a target audience segment may know everything there is to know about products similar to yours. They don’t need to be educated on features and benefits; they are ready to convert based on their own needs. For these people, you don’t have to worry about using complicated terminology or explaining complex concepts – just be there with a compelling offer when they’re ready to pull the trigger.
On the other hand, another audience segment might be completely new to your product category. They need a lot of hand-holding before they’re ready to buy. You’ll need to keep things simple with these potential customers. Avoid jargon like the plague; be friendly and reassuring every step of the way. As you can see, these two audiences require very different approaches, and that's reflected in the type of language you use in your email copy .
For example, travel brands might send a reminder after list of bahamas cell phone numbers months have passed since you took a Caribbean vacation. “Remember Jamaica? Book your next trip!” The possibilities are endless; anything can be turned into an anniversary if you give it enough viewers and a good imagination! Technique #: Personalize Your Copy for Different Audiences No matter what type of product or service you sell, you're likely to have more than one type of buyer.
To give a simple example, a target audience segment may know everything there is to know about products similar to yours. They don’t need to be educated on features and benefits; they are ready to convert based on their own needs. For these people, you don’t have to worry about using complicated terminology or explaining complex concepts – just be there with a compelling offer when they’re ready to pull the trigger.
On the other hand, another audience segment might be completely new to your product category. They need a lot of hand-holding before they’re ready to buy. You’ll need to keep things simple with these potential customers. Avoid jargon like the plague; be friendly and reassuring every step of the way. As you can see, these two audiences require very different approaches, and that's reflected in the type of language you use in your email copy .