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Posted: Mon Dec 09, 2024 9:22 am
Target Audiences And Sales Enablement Are Two Common Areas Where Gaps Exist. If You’re Not Performing Keyword Research, Conducting Social Listening, And Generally Keeping A Pulse On What Your Target Audience Wants To Learn, You Could Leave Loads OfThe Marketers’ Top Two Content Marketing Challenges Identified In Cmi Research Are Creating Content For The Buyer’s Journey And Aligning Content Efforts Across The Sales And Marketing Teams, According To The Same Research.
When Marketers Craft Content To Equip Salespeople To Share With nigeria phone number library Prospects, They Can Help Grow The Company’s Client Base. But This Can’t Be Done Piecemeal.so, How Do You Identify The Gaps So You Can Address Them And Allow Your Content Marketing To Achieve Its Goals? It Requires A Four-step Assessment.
How To Perform A Content Gap Analysiseach Step Is Designed To Show What Might Be Missing From Your Content Marketing Toolkit. Perform A Content Audita Content Audit Reveals What’s Missing From Your Strategy And What Your Content Competitors Have That Your Brand Doesn’t. That Insight Can Inform Future Subjects For Your Blog, White Papers, Case Studies, And Other Owned Content.
When Marketers Craft Content To Equip Salespeople To Share With nigeria phone number library Prospects, They Can Help Grow The Company’s Client Base. But This Can’t Be Done Piecemeal.so, How Do You Identify The Gaps So You Can Address Them And Allow Your Content Marketing To Achieve Its Goals? It Requires A Four-step Assessment.
How To Perform A Content Gap Analysiseach Step Is Designed To Show What Might Be Missing From Your Content Marketing Toolkit. Perform A Content Audita Content Audit Reveals What’s Missing From Your Strategy And What Your Content Competitors Have That Your Brand Doesn’t. That Insight Can Inform Future Subjects For Your Blog, White Papers, Case Studies, And Other Owned Content.