Deliver As Promised If your opt-in page or main website brazil telephone number data promises readers a free acne report or a 90 percent off coupon for their next purchase, make sure you deliver on your promise. The subject line of the promotional email should read "...this is the free report" or "...this is the 90 percent off coupon you wanted." Let them know you're giving away what you said you would.
Know Your Power Words You can find lists of power words in many places. But just knowing the principle is a valuable lesson. Power words are descriptive and carry a heavy dose of connotation. For example, three of the most common power words used in ad copy are final, deadline, and extra. The next time you read ad copy, be sure to note how many times these particular words appear.
You’ll quickly lose count. One reason they’re used so often is that they have a natural powerhouse compared to other, more common terms. Compare the following: The deadline to order your extra 75 percent off bottles of XYZ is midnight on July 28th. This is our last sale of the year. Don't miss out. Our 75% off sale ends at midnight on July 28th.
