Marketing strategies during peak season: SMS, MMS, RCS, email and WhatsApp. Which is the best option?
Marketing strategies during peak season: SMS, MMS, RCS, email and WhatsApp. Which is the best option?
Companies must pay special attention to the changes in specific database by industry digital consumer behavior and their communication preferences, and thus adapt their processes through new technologies to benefit customer satisfaction. Generations under 40, including millennials (1981-1996) and generation Z (1997-2010), make up 60% of the world's population. They grew up or were born during the rapid technological evolution of recent years.
The new generation of consumers is hyper-connected and uses 2-3 devices a day. 75% of millennials prefer sending and receiving text messages via SMS, Snapchat, Whatsapp, Facebook Messenger and even email, to making phone calls, and they feel more comfortable communicating with a brand through an online chat than calling customer service. 60% of them say they have used a chatbot and 70% had a pleasant experience.
