Discount Sending Emails Based on User

[sadiksojib127]

Approximately 62% of millennials prefer email as their go-to channel for receiving brand communications, and approximately 64% feel a more personal connection when receiving email. This data suggests that email marketing is still relevant to millennials, regardless of the label they’re attached to. But is it the part of the millennial audience that makes them so endearing that marketers need to stick with them? First of all, Generation Y perceives information differently.


They are avid Internet users with information in their india telephone number data hands. Simply put, they know what they are consuming and what the other party wants them to do. Therefore, it is not easy to convince this young generation, who need to know whether it will benefit them or not. To understand the winning email marketing strategy you need to have a clear understanding of the characteristics of millennials online.



This is an important part as you will know how they react online. Characteristics of Generation Y on the Internet 1. Curious Blog Readers Three people collaborate at a computer in an office setting, with one person pointing at the screen while the others observe. Whether it’s a blog or any other type of textual information, millennials still rely on this type of information before making a choice.


A blog contains useful information that no other platform can replicate. Let’s say a brand is spending on social media ads to reach a wider audience. Millennials won’t necessarily accept this, especially if it’s a new brand they don’t know about. They’ll look for more detailed information before committing to a WordPress blog purchase. This is why millennials are not easily fooled. They need to know the full context and judge you based on the information spread online.