WhatsApp On-premises API or WhatsApp Cloud API

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We’ve mentioned costs a few times so you might be wondering, is WhatsApp messaging more expensive than SMS? We answer this question in the next section.

SMS vs WhatsApp: Pricing
When it comes to pricing, SMS is generally more expensive than list of nigeria whatsapp phone numbers WhatsApp. To get started, businesses must acquire a number from an SMS provider. Certain number types don’t involve set-up fees or monthly fees.

Unfortunately, this is not the case for short codes, which are one of the preferred choices for businesses. In addition, SMS providers charge a fee per SMS or per bundle of messages. These fees tend to be higher for SMS numbers with high deliverability rates.

What about WhatsApp Business API? To get access to it, businesses must face three different costs.

WhatsApp API access

Messaging inbox costs

WhatsApp conversation charges

To get WhatsApp API access, businesses must choose between two hosting options: The former is only available via WhatsApp partners, often involving set up fees, hosting fees and markups per message.

On the contrary, WhatsApp Cloud API can be obtained directly through Meta or through some WhatsApp partners like respond.io. It’s the preferred choice for businesses that want