Most shoppers are sure of what they want to buy during Black Friday and Cyber Monday deals, so if visitors don’t find the products they want quickly enough, they’ll leave your site and move on.
Using AI to understand bolivia mobile phone number what they’re looking for is key to ending searches faster and cross-selling other related products. Many e-commerce giants realize this, which is why you’ll see tailored recommendations on Amazon, eBay, Spotify, Netflix, among many others.
This is why it’s important to provide intelligent product and customer segmentation to tailor product recommendations that open the door to up-selling and cross-selling opportunities. Online stores that personalize product recommendations with AI can significantly increase order value and total revenue.
A profile with precise attribute-level product tags in addition to customer data to generate recommendations on every page of your website, increasing the chance of cross-selling.
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The browsing activities of site users are tracked, and they are given recommendations tailored to their preference profiles. The recommendations of returning guests are much more important.
Convince hesitant shoppers with custom pop-ups
You don’t want to lose customers who have trusted you in the past by placing orders. If you run a store on Shopify, you can increase your holiday revenue by identifying and offering relevant, interesting, and complementary products based on their behavior.
For example, if your visitors scroll down to a product detail page (PDP) after viewing a product or jump between PDPs, they aren't finding what they're looking for and may ultimately leave your site.
You need to implement some sort of exit control method, especially amid BFCM sales. One such method involves displaying a pop-up that appears when a visitor is about to leave your site.
When this browsing behavior occurs, you can place a smart pop-up with exit intent to display the offer. It helps:
Retain potential customers
Reduce cart abandonment
Improve conversion rate
When AI takes over these actions, shoppers instantly receive discounts and offers that are relevant to their needs. You can decide which popups you want to customize, upsell the latest version of a product your customer is interested in, or upsell related products that are relevant to your customer’s recent interests.
Good Read: Black Friday Pop-Up Examples to Use in 2021
