How to create ads in Spotify Ads Studio
Placing an ad on Spotify is not a complicated process. The environment is similar to what you might know from PPC campaigns on other platforms. Clicking on individual items doesn't take much time, but it's worth remembering that the more important part awaits you before that - success will come if you thoroughly define your target audience, the purpose of the ad, and the individual formats that will resonate with them.
Choose your goal. Spotify offers two. As an artist, you can promote your concert, merch, or music content. If you’re an organization or entrepreneur, you’ll be interested in raising awareness. You can communicate your brand, products, or services.
Spotify advertising
Select the format and platform on which jordan telemarketing you want to see or hear the ad. We have already introduced the individual formats in the second and third parts. Play, combine, be creative. Under the platform is the device. We recommend choosing all options to maximize impact, however, if you have a specific intention, you can select iOS, Android or Desktop users.
Target your audience. Demographics are classic, but you can also focus on interest-based audience segments based on your streaming behavior.
Interest – Targeting based on interests outlined by recent podcast and playlist listening. If your audience relates to any of the general interests offered, this may be your obvious choice. Books, DIY, fitness, education, travel, history, etc.
Spotify advertising
Contextual targeting – in real time. Probably the most focused on user behavior, as it involves music tailored to specific activities, specific moments and moods. It is necessary to look for close connections so that the campaign does not end up being distracting or even annoying.
Spotify advertising
