From abroad, I like the activities and campaigns led by Dave MacLellan from AILU, especially on LinkedIn. He works beautifully with followers, effectively uses the possibilities of LiN and provides interesting information about AILU activities in professional groups. Carlos Lee from EPIC and the way he promotes events are also inspiring to me. In general, I think that the visibility of any workplace or company is not only due to PR and marketing , but also, let's say, harmony, satisfaction kenya telemarketing , loyalty and activity of scientists and other colleagues. If everyone sees and knows a common strategy and goal, pulls together, uses word of mouth, sharing on social networks, etc., popularity naturally grows. As they say, the greatest capital and at the same time the competitive advantage of any company are its people. And I would add that a satisfied employee will make a much bigger and more effective promotion than, for example, an impersonal offer of services sent by e-mail, which is perceived as spam .
How do these activities work in the competitive battle for grant and project funding?
The influence of marketing and PR activities in the competitive struggle for grant and project funding is considered crucial today. This is also evidenced by the fact that dissemination, promotion and exploitation of results is one of the key topics of the subsidy policy of the European framework program Horizon Europe (#HorizonEU). Active monitoring is used as one of the ways to measure the impact of science on society, the scientific community and industry. A new condition for the allocation of a subsidy is the development of a Plan for Dissemination, Promotion and Exploitation of Results. If I could look into a crystal ball, high-quality PR and marketing will play one of the main roles in applications for grant and project funding. If research institutes and institutions are not sufficiently active in the popularization of projects and scientific results, their chances of obtaining funding will decrease, as will the interest of potential investors or partners for newly emerging scientific or commercial projects.
Interview: Otomar Slama
We are adding an interview to the Marketing of Science and Research series on the application of research in practice. Our invitation was accepted by Otomar Sláma, chairman of the...
