When did color psychology emerge?

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The story begins with Aristotle and his discovery of “basic colors” where he explained that colors are related to water, sky, earth and fire. After some time, Leonardo Da Vinci, based on Aristotle’s definition, classified them into yellow, blue, green and red and added white as the receptor of all colors and black as the absence of them.

In the 18th century, Isaac Newton demonstrated that white light is formed by a band of colors and that it can be separated by means of a prism and not as it was said that the prism produced these colors.

Some time later, Wolfgang Goethe, a German poet and list of belarus whatsapp phone numbers scientist, began the psychology of color with his “Theory of Color,” where he indicated that what we see of an object is conditioned by our own perception and not only by its physical characteristics.



Currently, the study on the theory of colors has been best valued by the German sociologist and psychologist Eva Heller, where she develops the relationship between colors and the feelings they transmit.

Colors and emotions
Below we will list the main concepts with which the most widespread colors are associated.