Fear Around Generative Ai

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As The Founder Of G Force Communication, Ann Regularly Combines Words And Strategy For Bb, Bc, And Nonprofits. Former College Adjunct Faculty, Ann Also Helps Train Professionals In Content So They Can Do It Themselves. Follow Ann On Twitter @anngynn Or Connect On Linkedin.explore Cmi Brandscontent Marketing Worldmarketing Analytics & Data Sciencecontent Marketing Universitycontent Marketing Awardschief Content Officerwork With Usadvertise/sponsorrequest Consulting Servicessubmit An Articleshare/republishpost A Job/find A Joblearn About Cmiour Storyour Teamwhat Is Content Marketing?contact Usjoin The Communitylinkedininstagramfacebookyoutubeslackiklldmikwhoissourcerankkpinsummary Reportdiagnosisdensityn/aso What Should You Do About Ai?cmi’s Chief Strategy Advisor Robert Rose Will Get Into The Content In His Column Next Tuesday.


But Here’s A Preview: He Thinks The Trope, “ai Won’t Replace You, But morocco phone number material Someone Using Ai Will,” Is Fear-based And Misguided.however, Robert Approves Of The Pr Council’s Ethical Guidelines. “they Give You A Great Reason To Pause And Ask How You Want To Use New Ai Tools In Your Operations,” He Says.“do You Want To Replace Smart, Insightful People Who Can Handle Confidential Information, Provide Insight, And Challenge The Status Quo? Ai Won’t Do That,” Robert Notes.



“if You Ask Ai To Write A Press Release About A Product, No Ai In The World Will Say, ‘hey, Maybe You Shouldn’t Do That. Maybe It Would Be Better To Issue A White Paper Instead.’”so Count Robert Among Those Who Expect Ai Platforms To Supplement Marketing Teams’ Work Rather Than Replace Them.“just By Being There, Storytellers Infuse Value. If They Weren’t, You’d Already Be Laying Them Off,” He Says. “ai Isn’t Going To Replace That Value.