Why is it worth increasing your conversion rate and how to do it?
If you are a seller, a higher conversion rate means more revenue for the company . If your website or ad is not converting, you are not generating profits. It is worth considering what to do in such situations, and this is where marketing consultations come in handy .
What is conversion rate; woman with laptop and dirty face tried to optimize conversion on her own
Sometimes it is enough to simplify hong kong telemarketing the shopping path, provide the option to buy without registration (as a guest), or add a button in a more visible place. Sometimes the problem is an error on the page that prevents the transaction from being completed, and you learn about it by chance from the customer. Think about how such actions affect the conversion rate?
conduct A/B testing;
provide multiple payment methods;
optimize your website for mobile devices;
add filters to category pages and search option;
analyze and optimize CTA (Call to Action) buttons.
It's also worth analyzing a heat map , but it's not about tomorrow's weather forecast. It will help you improve the visibility of the most important buttons and icons, detect problem areas, and improve navigation on the site. All in the name of improving conversions!
Average Conversion Rate and Advertising Channels
The highest average conversion rates are found in channels where users are actually looking for a product or service (B2C Retail Benchmark Report). These people are usually ready to make a purchase or investment. As a result, you can expect higher conversion rates in organic results and Google Ads.
Facebook ads have a high conversion rate , which is due to the way conversions are counted. For Facebook Ads, a conversion is all the actions a user takes within 24 hours of seeing the ad and 28 days of clicking on it.
