Customer experience (CX) includes all customer experience processes and touch points from brand recognition to purchase of services. Customer experience shapes the customer's overall impression of the brand.According to TechTarget , customer experience "spans the entire life cycle of the customer-brand relationship, starting before purchase, continuing through active use, and ending with renewal or repeat purchase."
The importance of customer experience in digital marketing
In the era of digital marketing, customer experience costa rica whatsapp number data 5 million has become a key differentiator for businesses. With customers having more choices than ever before, delivering a great experience can be the deciding factor in winning and retaining customers. According to Forbes , up to 72% of customer interactions are digital.
This shift has increased customer expectations for instant, personalized and seamless digital experiences.In addition, McKinsey research shows that improving customer experience can bring significant benefits, including increased sales revenue, improved profitability and shareholder returns.
The key to customer experience success in digital marketing
Understand customer behavior
personalization
Full channel integration
Continuous improvement based on feedback and analysis.
