Seven tips to increase repeat purchases
Posted: Wed Dec 11, 2024 4:57 am
The cost of acquiring new customers is higher than maintaining existing customers; repeat customers usually also bring a considerable proportion of turnover. Research shows that repeat customers may bring more than 40% of a company's turnover , and every 5% increase in customer retention can increase revenue by 25% to 95%.
For industries that provide replenishable products, such as household products, pet food, beauty care products, baby products and other products that need to be purchased repeatedly at a fixed australia whatsapp number data 5 million time, it is an important strategy to regularly remind consumers to restock. This type of repeat purchase increases the return on investment (ROI) and ensures continued growth.
What is a repeat purchase?
Repeat purchases are made by existing customers who are familiar with your brand and often purchase based on convenience factors. After all, you have successfully purchased products before, why do you need to change your shopping mode?
These characteristics make the purchasing process of repeat customers different from that of first-time buyers. For example, on an e-commerce website or app, new visitors often spend time browsing product pages, researching different products, and comparing prices. Repeat customers will place orders directly because they already know exactly what products they want.
For industries that provide replenishable products, such as household products, pet food, beauty care products, baby products and other products that need to be purchased repeatedly at a fixed australia whatsapp number data 5 million time, it is an important strategy to regularly remind consumers to restock. This type of repeat purchase increases the return on investment (ROI) and ensures continued growth.
What is a repeat purchase?
Repeat purchases are made by existing customers who are familiar with your brand and often purchase based on convenience factors. After all, you have successfully purchased products before, why do you need to change your shopping mode?
These characteristics make the purchasing process of repeat customers different from that of first-time buyers. For example, on an e-commerce website or app, new visitors often spend time browsing product pages, researching different products, and comparing prices. Repeat customers will place orders directly because they already know exactly what products they want.