1. Content Personalization
Customers want to feel special when they interact with a company, to have their needs anticipated and to know their tastes and history. With proper customer segmentation, we can create email lists to ensure that leads receive personalized content at the right time. This will improve the email opening rate.
2. Adaptation to the customer's purchasing stages
Campaigns should be tailored to the stage of the customer's purchasing cycle. For example, loyal customers do not need to receive the same information as new ones. Emails with relevant content for customers generate more revenue than emails with generalized information without any type of control.
3. Create strategic campaigns
When you target customers with irrelevant and overly frequent communication, it can be annoying. You should be aggressive, especially considering the fact that 35-50% of sales go to the salesperson who responds first . However, you should not be so aggressive that potential customers mark your messages as spam.
4. Establish communication strategies on social networks
Social media allows us to establish relationships with our potential customers. They allow you to inform them about new products or services and, above all, to interact instantly. The strategy we use on social media is part of lead nurturing , which allows us to resolve any questions and help leads make the decision to purchase products or services.
