But there is no need to despair; consumers' trust in the financial industry appears to be higher than expected. According to a survey by Accenture Consulting , six out of ten consumers are willing to share list of bahamas whatsapp phone numbers their important personal information (including location information and lifestyle) with banks to obtain better financial services. However, this does not mean that financial services companies can relax.
Due to the successive outbreaks of major information security incidents around the world, privacy has become a hot topic nowadays, and consumers are paying more attention to how brands protect customer privacy. To gain the trust of customers, you must comply with data privacy regulations and obtain data in a legitimate manner. However, how to prevent cyber hackers who covet high-value data? According to a survey by Cisco Systems , businesses in the Asia-Pacific region receive a worrying six cyber threats every minute. However, through the application of artificial intelligence, network security will be greatly improved. By predicting customer behavior patterns, artificial intelligence can identify the differences between potential threats and real people and prevent fraud. As the financial industry widely uses artificial intelligence to process customer data, ensuring that the system can protect customer personal information and brand data has become an important issue. If data security can be ensured, the financial industry can provide a truly personalized customer experience.
