Knowing your customer: What it means to your company and what it brings you
Posted: Wed Dec 11, 2024 6:25 am
Connecting with brands through social media is now as natural as breathing. This gives consumers a communication ability they had never before imagined. In addition to the feeling of a more personal relationship that customers feel with the brand (they enjoy one-to-one communication), they can have a conversation with them in real time. Therefore, consumers are becoming more and more accustomed to having better access to brands, and to having them resolve an
y queries quickly. Due to the new demands for close contact that consumers demand, it is increasingly important for employees who deal with the public to have all the necessary information to be able to relate to customers in a more personal way. The information would be made up of data about old conversations, past purchases or special situations for the consumer, such as their birthday. Personal customer service is the key to an adequate and effective commercial service. And the best way to get to know your consumers is with a well-defined CRM strategy and a technological
solution that facilitates it. CRM systems allow your customer-facing employees to resolve any queries your customers may have, as they would have immediate access to all the information in your database: their past purchases or their most recent interactions on social media. You would get a completely personalized approach. For example, this is how your CRM would help you sell telephone plans: It would give you access to all your customer's information, from their past purchases to their current plan, so you can recommend the most beneficial plan based on all their data. This personal approach makes customers feel bc data thailand phone number more valued and perceive that they have received better treatment thanks to
this tailor-made service. For this to become a reality, it is essential that the employee has all the information they need at their fingertips, that is, that they enjoy immediate access to customer data. Something that is now possible thanks to advances in technology, which have made it possible for CRM platforms (providers of a complete view of the customer) to be installed on any mobile device, giving the salesperson quick and direct access, personalising the purchase process, and thus achieving an increase in their productivity and efficiency. How would you feel if you contacted a brand to complain, and they managed to resolve the problem in a few minutes, saving you time and money? Or if you wanted to make a purchase and a salesperson managed to show you something you really needed? It is clear that in these two
situations you would be more willing to make a purchase than if you suffered an indiscriminate launch of random offers, which would make you feel undervalued by that brand.With a CRM, you can approach each customer individually, focusing on their needs and desires. With the rise of flexible pricing models offered by CRM providers, all brands, regardless of size, have the opportunity to offer a more personalized service to each of their customers. The answer to how to increase the number of potential customers lies in knowing what they really want and need before they ask, and offering them a quick solution to any of their queries. With CRM solutions, a salesperson is able to create need and motivation for both their customers and their company.
y queries quickly. Due to the new demands for close contact that consumers demand, it is increasingly important for employees who deal with the public to have all the necessary information to be able to relate to customers in a more personal way. The information would be made up of data about old conversations, past purchases or special situations for the consumer, such as their birthday. Personal customer service is the key to an adequate and effective commercial service. And the best way to get to know your consumers is with a well-defined CRM strategy and a technological
solution that facilitates it. CRM systems allow your customer-facing employees to resolve any queries your customers may have, as they would have immediate access to all the information in your database: their past purchases or their most recent interactions on social media. You would get a completely personalized approach. For example, this is how your CRM would help you sell telephone plans: It would give you access to all your customer's information, from their past purchases to their current plan, so you can recommend the most beneficial plan based on all their data. This personal approach makes customers feel bc data thailand phone number more valued and perceive that they have received better treatment thanks to
this tailor-made service. For this to become a reality, it is essential that the employee has all the information they need at their fingertips, that is, that they enjoy immediate access to customer data. Something that is now possible thanks to advances in technology, which have made it possible for CRM platforms (providers of a complete view of the customer) to be installed on any mobile device, giving the salesperson quick and direct access, personalising the purchase process, and thus achieving an increase in their productivity and efficiency. How would you feel if you contacted a brand to complain, and they managed to resolve the problem in a few minutes, saving you time and money? Or if you wanted to make a purchase and a salesperson managed to show you something you really needed? It is clear that in these two
situations you would be more willing to make a purchase than if you suffered an indiscriminate launch of random offers, which would make you feel undervalued by that brand.With a CRM, you can approach each customer individually, focusing on their needs and desires. With the rise of flexible pricing models offered by CRM providers, all brands, regardless of size, have the opportunity to offer a more personalized service to each of their customers. The answer to how to increase the number of potential customers lies in knowing what they really want and need before they ask, and offering them a quick solution to any of their queries. With CRM solutions, a salesperson is able to create need and motivation for both their customers and their company.