The challenge of modern brands: 24/7 connection with Storytelling and Artificial Intelligence
Posted: Wed Dec 11, 2024 7:03 am
Discover how storytelling and AI enable brands to connect with their audiences 24/7 in the new digital era.
Table of contents
What does it mean to be a 24/7 brand?
In today's digital age, the challenge facing many brands is to transition from multi-channel management , often disjointed and without a cohesive doctor phone number data design, to an omnichannel strategy that uses storytelling to build an engaged audience that lives and breathes the brand territory necessary to grow consistently.
For a year now, we have been working with Pluxee to build an educational community for human resources leaders , providing them with relevant information to reflect on their role and how they can improve the climate and culture of their organizations .
We connected with these people through various educational activities and events , culminating in a face-to-face workshop that brought together specialists who were already members of the community. This workshop materialized Pluxee 's purpose of building a training and learning space so that its participants could take valuable information back to their organizations .
It is clear that this shift not only involves being present on multiple platforms , but also maintaining constant availability, in order to build stronger and longer-lasting relationships with a brand’s audience.
In this article, we will explore how organizations can leverage storytelling and continuous availability to create a genuine connection with their audience , especially in a scenario where generative artificial intelligence is revolutionizing this approach.
Evolution of communication: beyond the product
Traditionally, companies focused on repeating a uniform message. Today, the strategy has evolved toward creating consistent, systematic messages that are tailored to each customer touchpoint . Each action communicates something and contributes to a long-term relationship with the customer beyond the simple consumption of the product.
Storytelling in this context is defined as a set of expressions that allow the development of a coherent and continuous narrative. It is not about bombarding the public with messages, but rather accompanying them and extending the experience over time.
Table of contents
What does it mean to be a 24/7 brand?
In today's digital age, the challenge facing many brands is to transition from multi-channel management , often disjointed and without a cohesive doctor phone number data design, to an omnichannel strategy that uses storytelling to build an engaged audience that lives and breathes the brand territory necessary to grow consistently.
For a year now, we have been working with Pluxee to build an educational community for human resources leaders , providing them with relevant information to reflect on their role and how they can improve the climate and culture of their organizations .
We connected with these people through various educational activities and events , culminating in a face-to-face workshop that brought together specialists who were already members of the community. This workshop materialized Pluxee 's purpose of building a training and learning space so that its participants could take valuable information back to their organizations .
It is clear that this shift not only involves being present on multiple platforms , but also maintaining constant availability, in order to build stronger and longer-lasting relationships with a brand’s audience.
In this article, we will explore how organizations can leverage storytelling and continuous availability to create a genuine connection with their audience , especially in a scenario where generative artificial intelligence is revolutionizing this approach.
Evolution of communication: beyond the product
Traditionally, companies focused on repeating a uniform message. Today, the strategy has evolved toward creating consistent, systematic messages that are tailored to each customer touchpoint . Each action communicates something and contributes to a long-term relationship with the customer beyond the simple consumption of the product.
Storytelling in this context is defined as a set of expressions that allow the development of a coherent and continuous narrative. It is not about bombarding the public with messages, but rather accompanying them and extending the experience over time.