Show your customers the story behind your company.
Posted: Wed Dec 11, 2024 7:13 am
You can also help your customers feel more engaged with your company and more connected to your brand by showing them behind-the-scenes content. This can help them understanding cayman islands phone numbers
relate to your business and build a sense of trust with your employees, processes or products. If you can build this connection with your customers, they will be more likely to purchase from you again.
You can do this in a number of ways, whether it’s through your social media channels , live broadcasts, or Meet the Team page, you can create content that explains the thought process behind business decisions.
For example, when Powered by Search decided to become a B2B SaaS marketing agency, they put together a collection of articles that communicated their ideas.
image6
Outlining all the factors the company considered, why they thought this decision best fit their expertise, and what this means for the business's customers, content like this can help build trust with customers and show that you'll offer a high level of transparency.
If you're planning a major change within your company, consider having your target clients take action by writing about the change or even filming a video blog showing your process. This will help them feel more connected to your work while showing that you're passionate about what you do.
Unique mattress company Purple is also showing people behind the scenes of their business. This time, they did it by creating a video that shows their manufacturing process .
image5
They also film a factory tour that shows what makes their mattresses unique and introduces you to the scientific thinking behind their products. This helps potential customers feel like they have a stronger connection to the business, and creates a sense of trust that will attract new and repeat customers.
Social media is also a great tool for showing the day-to-day goings-on behind your company. You can showcase daily happenings at work, have customers join meetings, and introduce your employees.
Don’t expose yourself too much. Creating regular behind-the-scenes content can be time-consuming, so you should focus on platforms that give you the most engagement.
If you need help figuring out which social media channels you should be posting on, there are a number of great social media analytics tools you can use to check your accounts and posts to see where you’re performing best.
If people feel a stronger connection to your business, they’ll be more likely to come back to you to buy more of your products. And by letting them in and showing them how your business works, you can help them feel like they’re part of your community.
relate to your business and build a sense of trust with your employees, processes or products. If you can build this connection with your customers, they will be more likely to purchase from you again.
You can do this in a number of ways, whether it’s through your social media channels , live broadcasts, or Meet the Team page, you can create content that explains the thought process behind business decisions.
For example, when Powered by Search decided to become a B2B SaaS marketing agency, they put together a collection of articles that communicated their ideas.
image6
Outlining all the factors the company considered, why they thought this decision best fit their expertise, and what this means for the business's customers, content like this can help build trust with customers and show that you'll offer a high level of transparency.
If you're planning a major change within your company, consider having your target clients take action by writing about the change or even filming a video blog showing your process. This will help them feel more connected to your work while showing that you're passionate about what you do.
Unique mattress company Purple is also showing people behind the scenes of their business. This time, they did it by creating a video that shows their manufacturing process .
image5
They also film a factory tour that shows what makes their mattresses unique and introduces you to the scientific thinking behind their products. This helps potential customers feel like they have a stronger connection to the business, and creates a sense of trust that will attract new and repeat customers.
Social media is also a great tool for showing the day-to-day goings-on behind your company. You can showcase daily happenings at work, have customers join meetings, and introduce your employees.
Don’t expose yourself too much. Creating regular behind-the-scenes content can be time-consuming, so you should focus on platforms that give you the most engagement.
If you need help figuring out which social media channels you should be posting on, there are a number of great social media analytics tools you can use to check your accounts and posts to see where you’re performing best.
If people feel a stronger connection to your business, they’ll be more likely to come back to you to buy more of your products. And by letting them in and showing them how your business works, you can help them feel like they’re part of your community.