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Steal These 7 Video Popup Ideas to Increase Engagement

Posted: Wed Dec 11, 2024 9:02 am
by tanjimajuha11
Guest Author
February 8, 2021
all,
Cro

What is a pop-up video?
Video Popup is a website croatia phone numbers plugin that allows you to create “pop-up” videos on your website. It acts as an on-site video player that plays at specified times.

They give your articles or blog pages that extra oomph that the brain processes visually at least three times faster than text. As a result, your website visitors are able to retain information faster.

Another benefit of video pop-ups is that the time it takes viewers to finish watching the video is counted as part of their time on your website, which effectively reduces bounce rates.

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It’s also a great way to introduce new products and services for SaaS businesses. A pop-up video can showcase the effectiveness of the software. Pair it with a great blog or landing page and you’ll be taking your customers to another level down your sales funnel .

It’s a well-known fact that videos are more engaging than text, which is why email video marketing is another powerful tool in every marketer’s arsenal.

For a video popup to serve its purpose, it needs to be attention-grabbing. How do you make sure your video popup works, increases your customer engagement ? How do you make sure your audience doesn’t ignore it or dismiss it?

Top tips for creating engaging video popups
1. Do not use the auto-embed function.
Most page builders like WordPress and Wix make it easy to create a website with drag and drop functionality. You can get a great website without using a single line of code. If you're wondering how to make a website, these page builders provide easy-to-use solutions for beginners and experts alike.

These generators also have an auto-embed function where you simply paste the link to the video or audio track on the published page. The link then comes with its own audio and video player. The player usually comes with basic play, pause, and stop buttons.

If a viewer wants to adjust the volume or maximize the player for the full viewing experience, they'll have to click on the player itself. This will redirect them to the original source of the link you used. This is great for the original source of the link. This is bad news for you, as it will require them to leave your site, reducing engagement.

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The auto-embed function makes life easier, but there’s also an easy way to create video popups with full control functionality. Viewers can adjust the video settings right from your page, keeping them on your site .

You can install plugins that will override the auto-embed function and will display your video in a more powerful player, like the one shown in the image above. Most plugins are free, so you can experiment until you find one that suits your purposes.

Another option is to use a dedicated popup builder. If you’re running a SaaS conversion funnel, this is one way to optimize and collect important data for marketing improvements.