Master the 5 basic patterns of email marketing
Posted: Tue Dec 03, 2024 5:13 am
Email marketing has been around for a long time, but it remains an effective method because it allows you to reach out to customers who visit your booth at a trade show or visit your website in an easy, step-by-step manner.
However, there are several types of email marketing, which can be broadly divided into five patterns. In this article, we will explain the advantages and disadvantages of each pattern.
Master the 5 basic patterns of email marketing
Table of Contents
1Newsletter
1.1Benefits of email newsletters
1.2Disadvantages of email newsletters
2Information email
2.1Benefits of email notifications
2.2Disadvantages of email notifications
3Lead Nurturing Emails
3.1Benefits of Lead Nurturing
3.2Disadvantages of Lead Nurturing
4Email advertising
4.1Benefits of email advertising
4.2Disadvantages of email advertising
5Transactional emails
5.1The benefits of transactional email
5.2Disadvantages of transactional emails
6summary
Email marketing has been around for a long time, but it remains an chemical manufacturers email lists effective method because it allows you to reach out to customers who visit your booth at a trade show or visit your website in an easy, step-by-step manner.
However, there are several types of email marketing, which can be broadly divided into five patterns. In this article, we will explain the advantages and disadvantages of each pattern.
Newsletter
A common form of email marketing is email newsletters, and most people probably have one or two of these in their inboxes.
An e-mail newsletter is an email sent to subscribers who wish to receive it periodically, such as once a week or once a month. E-mail newsletter is an abbreviation of e-mail magazine, and as a magazine, it sends out emails containing a variety of information.
Companies that send email aim to deliver not only their own products and services but also a variety of information that can contribute to branding to their subscribers through email newsletters.
Benefits of email newsletters
Less likely to be disliked
Unlike telemarketing, which requires the recipient to take up your time, people who are interested in the e-mail newsletter can read it themselves, whenever they want to.
Can be used to engage customers
If you are selling a product that customers will purchase on a regular basis, it is essential to maintain contact with existing customers. By sending email newsletters, you can create a contact point that will allow you to continue to connect with your customers.
Low cost
Email newsletters can be created and implemented at an overwhelmingly low cost compared to advertising, distributing flyers, etc.
Use for branding
For example, you can use it for branding purposes by sending out e-mail newsletters that convey the daily life of the company, such as the voices of company employees that are not normally shown to customers.
Disadvantages of email newsletters
Distribution list required
In order to send out email newsletters, you need a distribution list (email addresses). It can be difficult to acquire that distribution list.
Running out of content
When you need to send e-mail newsletters frequently, it is not easy to keep thinking of the content for them. If you have to send e-mail newsletters, but you force them to contain thin content, they may be boring to readers even if they are read, and may damage your brand image.
Hard to open
Not everyone opens and reads email newsletters. Most people only open emails with subject lines that suggest they will be of great benefit to them. That's why email newsletters tend not to be opened.
Information email
These emails inform readers of company events and new product releases. They are used as an announcement tool to encourage readers to participate in events or visit the company's website.
Benefits of email notifications
Easy to write
The content to be written in an information email is clearly defined as information about an event or new product, so it is easy to write.
Easily narrow down your targeting
It is easy to narrow down the target audience of informational emails because they can be sent only to people who are interested in the event or new product you are informing them about.
Disadvantages of email notifications
It is difficult to include information that is not related to the content of the guide.
Naturally, it is difficult to post information that differs from the information provided. If you post information that is obviously different, your readers will likely be annoyed because they will not have expected it.
Risk of being confused with an e-mail newsletter
For companies that send out e-mail newsletters frequently, there is a risk that informational emails will be confused with the newsletters and not opened.
Lead Nurturing Emails
Lead nurturing is a method that has rapidly become more widely used in recent years, along with marketing automation, which has the ability to set up emails to be automatically sent to specific people.
Lead nurturing is called "Lead Nurturing" in English. "Lead" = "prospect" and "Nurturing" = "to nurture", in other words, it is the process of nurturing potential customers.
Using the business cards of customers acquired at exhibitions, etc., we periodically send them information related to our products and services that are tailored to each customer's stage, nurturing them into potential customers who are likely to purchase products. The period for sending lead nurturing emails depends on the product or service, but it often lasts from one month to two years.
However, there are several types of email marketing, which can be broadly divided into five patterns. In this article, we will explain the advantages and disadvantages of each pattern.
Master the 5 basic patterns of email marketing
Table of Contents
1Newsletter
1.1Benefits of email newsletters
1.2Disadvantages of email newsletters
2Information email
2.1Benefits of email notifications
2.2Disadvantages of email notifications
3Lead Nurturing Emails
3.1Benefits of Lead Nurturing
3.2Disadvantages of Lead Nurturing
4Email advertising
4.1Benefits of email advertising
4.2Disadvantages of email advertising
5Transactional emails
5.1The benefits of transactional email
5.2Disadvantages of transactional emails
6summary
Email marketing has been around for a long time, but it remains an chemical manufacturers email lists effective method because it allows you to reach out to customers who visit your booth at a trade show or visit your website in an easy, step-by-step manner.
However, there are several types of email marketing, which can be broadly divided into five patterns. In this article, we will explain the advantages and disadvantages of each pattern.
Newsletter
A common form of email marketing is email newsletters, and most people probably have one or two of these in their inboxes.
An e-mail newsletter is an email sent to subscribers who wish to receive it periodically, such as once a week or once a month. E-mail newsletter is an abbreviation of e-mail magazine, and as a magazine, it sends out emails containing a variety of information.
Companies that send email aim to deliver not only their own products and services but also a variety of information that can contribute to branding to their subscribers through email newsletters.
Benefits of email newsletters
Less likely to be disliked
Unlike telemarketing, which requires the recipient to take up your time, people who are interested in the e-mail newsletter can read it themselves, whenever they want to.
Can be used to engage customers
If you are selling a product that customers will purchase on a regular basis, it is essential to maintain contact with existing customers. By sending email newsletters, you can create a contact point that will allow you to continue to connect with your customers.
Low cost
Email newsletters can be created and implemented at an overwhelmingly low cost compared to advertising, distributing flyers, etc.
Use for branding
For example, you can use it for branding purposes by sending out e-mail newsletters that convey the daily life of the company, such as the voices of company employees that are not normally shown to customers.
Disadvantages of email newsletters
Distribution list required
In order to send out email newsletters, you need a distribution list (email addresses). It can be difficult to acquire that distribution list.
Running out of content
When you need to send e-mail newsletters frequently, it is not easy to keep thinking of the content for them. If you have to send e-mail newsletters, but you force them to contain thin content, they may be boring to readers even if they are read, and may damage your brand image.
Hard to open
Not everyone opens and reads email newsletters. Most people only open emails with subject lines that suggest they will be of great benefit to them. That's why email newsletters tend not to be opened.
Information email
These emails inform readers of company events and new product releases. They are used as an announcement tool to encourage readers to participate in events or visit the company's website.
Benefits of email notifications
Easy to write
The content to be written in an information email is clearly defined as information about an event or new product, so it is easy to write.
Easily narrow down your targeting
It is easy to narrow down the target audience of informational emails because they can be sent only to people who are interested in the event or new product you are informing them about.
Disadvantages of email notifications
It is difficult to include information that is not related to the content of the guide.
Naturally, it is difficult to post information that differs from the information provided. If you post information that is obviously different, your readers will likely be annoyed because they will not have expected it.
Risk of being confused with an e-mail newsletter
For companies that send out e-mail newsletters frequently, there is a risk that informational emails will be confused with the newsletters and not opened.
Lead Nurturing Emails
Lead nurturing is a method that has rapidly become more widely used in recent years, along with marketing automation, which has the ability to set up emails to be automatically sent to specific people.
Lead nurturing is called "Lead Nurturing" in English. "Lead" = "prospect" and "Nurturing" = "to nurture", in other words, it is the process of nurturing potential customers.
Using the business cards of customers acquired at exhibitions, etc., we periodically send them information related to our products and services that are tailored to each customer's stage, nurturing them into potential customers who are likely to purchase products. The period for sending lead nurturing emails depends on the product or service, but it often lasts from one month to two years.