What are the roles of a Growth Marketing team?
Posted: Wed Dec 11, 2024 9:36 am
A Growth Marketing team is made up of professionals with specific functions. Learn more about what they do and why they are key in companies.
Table of contents
Following the example of the most modern companies in the world, more and more companies are interested in growth hacking and in forming teams dedicated to the growth of their businesses.
But what exactly do these devices home owner database package do and what are their functions?
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What is a Growth Team?
The Growth team has a mindset of constant testing and improvement. To do this, they rely on data analysis, both quantitative and qualitative, so they can find new ways to achieve better results and achieve their company's business goals.
The Growth mindset is key for companies because it allows them to optimize various projects and make them more effective. “Sometimes we work on large projects that last for several months or even a year, only to realize after launch that they don’t work,” says Diego Alvis, Growth Lead at Impulse.
Similarly, the Growth Hacking Marketing team is responsible for analyzing what happens throughout the company's funnel, not only in the awareness or acquisition stage; but also, for example, identifying what generates friction in users and why they are not converting. The Growth team sees everything, both the marketing and sales side.
growth team
When acting with a Growth mindset , you review and prioritize what you want to achieve in the project, in addition to specifying the methods and identifying the MVPs or minimum viable products. “The idea is to know that, if we launch a project, it will work. By launching a small and fast project, we can perfect it over time. Things don’t have to be perfect from the start, they simply have to work and, if they don’t work, change them or optimize them,” he adds.
On the other hand, the Growth mindset helps departments such as marketing and sales to talk to each other . “These teams have different interests, the marketing team focuses on attracting a greater number of leads, and the sales team on closing sales. With the Growth mindset, you can create better quality leads, improve processes and automate them so that work flows more efficiently,” says the specialist.
>> Participate in our digital marketing webinar and learn about trends in Inbound, Growth, Sales and CRM
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Roles within the Growth team
When it comes to Growth teams, there are 7 roles that stand out:
1. Growth Manager
The Growth Manager is a strategist; therefore, he/she must know very well who the buyer persona is, whether it is his/her client or the company he/she works for. This is key because the entire strategy is based on focusing on the user.
Among the main functions of the Growth Manager is the leadership of the Growth team, which involves verifying that it performs optimally, facilitating agility in work, as well as resolving impediments that prevent fluidity.
They are also responsible for reviewing growth marketing metrics and leading growth sessions with the organization's different teams, whether they are data, content or product teams, to provide them with a work guideline.
On a personal level, the Growth Manager must have his own brand and always be aware of what others are doing. Doing this type of benchmark will help you stay up to date and learn about trends.
In the case of an agency, the person in this position leads the entire team in the different squads. In the case of companies, there will be a Head of Growth who leads the team. In some, there may be several Growth Managers dedicated to different parts of the funnel.
growth manager leader of the growth marketing team
2. Campaign Specialist or Automation Specialist
The Campaign or Automation Specialist is focused on the execution of specific tasks, such as those related to email marketing, automation, daily data analysis, among others. Their main responsibility is to ensure that all the campaigns they execute are in line with the launched project and thus have accurate data.
This team member is also responsible for creating marketing plans and campaigns that reach increasingly larger audiences. Their tasks are basically to create, execute and monitor campaigns through different channels. These are some of their responsibilities:
Implement digital campaigns according to the segmentation and tools of each platform.
Optimize campaigns based on results to improve.
Develop reports and dashboards to present and track collected data.
3. UX/UI Specialist
The UX (user experience) and UI (user interface) specialist is responsible for contributing to the design and development of creative interfaces for websites, mobile devices, and applications. In this way, they can improve the usability of platforms, making them more user-friendly.
This UX Specialist must work closely with the design, development and SEO teams to analyse user profiles in the shortest possible time in order to create workflows and develop much more intuitive interfaces. It is essential that the UX specialist has a deep understanding of user needs and knows how to translate them into interfaces and designs that are capable of satisfying them.
ux specialist growth marketing team
We can say then that their responsibilities range from researching consumer habits and needs, through the development of an appropriate structure for the necessary digital platforms, the creation of a specific design for them, to the monitoring and analysis of the results obtained for their subsequent improvement.
4. Content Manager
The Content Manager of a Growth Marketing team is responsible for creating the content marketing strategy necessary to achieve success in the inbound methodology. This means that they oversee the creation, coordination and editing of the content that will be published both on the blog and on the client's pages.
It is important to note that the Content Manager is not dedicated to writing all the content, as his/her work goes beyond that: he/she is the one who defines the content strategy and plan according to the needs of the buyer persona , based on keywords to also position himself/herself on Google.
These are some of the functions of a Content Manager:
Definition of objectives to be achieved with the content marketing strategy.
Creation of a content plan that specifies the buyer persona you are targeting, the topics to be covered, the keywords, and the recommended format.
SEO content optimization.
Review of content quality, in addition to supervising the team responsible for writing.
content manager
5. SEO Specialist
When we talk about an SEO specialist, we are referring to a professional who knows the search engine requirements perfectly in order to position websites, content, etc. among the top spots. Thanks to his skills, he will be able to develop strategies that increase the visibility of a website to subsequently generate more traffic that can be converted into sales.
This SEO Specialist must not only work hand in hand with other team members, but must also be able to:
Know the client's objectives in depth.
Understand the fundamentals of a good user experience (UX).
Knowing how to conduct keyword research.
Managing off-page and on-page SEO
Define the KPIs to measure for traffic and positioning results
This specialist must definitely have a wide variety of knowledge that allows him to define objectives and strategies, execute them and carry out the necessary follow-up to verify the results, improving the actions whenever necessary.
Table of contents
Following the example of the most modern companies in the world, more and more companies are interested in growth hacking and in forming teams dedicated to the growth of their businesses.
But what exactly do these devices home owner database package do and what are their functions?
New call to action
What is a Growth Team?
The Growth team has a mindset of constant testing and improvement. To do this, they rely on data analysis, both quantitative and qualitative, so they can find new ways to achieve better results and achieve their company's business goals.
The Growth mindset is key for companies because it allows them to optimize various projects and make them more effective. “Sometimes we work on large projects that last for several months or even a year, only to realize after launch that they don’t work,” says Diego Alvis, Growth Lead at Impulse.
Similarly, the Growth Hacking Marketing team is responsible for analyzing what happens throughout the company's funnel, not only in the awareness or acquisition stage; but also, for example, identifying what generates friction in users and why they are not converting. The Growth team sees everything, both the marketing and sales side.
growth team
When acting with a Growth mindset , you review and prioritize what you want to achieve in the project, in addition to specifying the methods and identifying the MVPs or minimum viable products. “The idea is to know that, if we launch a project, it will work. By launching a small and fast project, we can perfect it over time. Things don’t have to be perfect from the start, they simply have to work and, if they don’t work, change them or optimize them,” he adds.
On the other hand, the Growth mindset helps departments such as marketing and sales to talk to each other . “These teams have different interests, the marketing team focuses on attracting a greater number of leads, and the sales team on closing sales. With the Growth mindset, you can create better quality leads, improve processes and automate them so that work flows more efficiently,” says the specialist.
>> Participate in our digital marketing webinar and learn about trends in Inbound, Growth, Sales and CRM
New Call-to-action
Roles within the Growth team
When it comes to Growth teams, there are 7 roles that stand out:
1. Growth Manager
The Growth Manager is a strategist; therefore, he/she must know very well who the buyer persona is, whether it is his/her client or the company he/she works for. This is key because the entire strategy is based on focusing on the user.
Among the main functions of the Growth Manager is the leadership of the Growth team, which involves verifying that it performs optimally, facilitating agility in work, as well as resolving impediments that prevent fluidity.
They are also responsible for reviewing growth marketing metrics and leading growth sessions with the organization's different teams, whether they are data, content or product teams, to provide them with a work guideline.
On a personal level, the Growth Manager must have his own brand and always be aware of what others are doing. Doing this type of benchmark will help you stay up to date and learn about trends.
In the case of an agency, the person in this position leads the entire team in the different squads. In the case of companies, there will be a Head of Growth who leads the team. In some, there may be several Growth Managers dedicated to different parts of the funnel.
growth manager leader of the growth marketing team
2. Campaign Specialist or Automation Specialist
The Campaign or Automation Specialist is focused on the execution of specific tasks, such as those related to email marketing, automation, daily data analysis, among others. Their main responsibility is to ensure that all the campaigns they execute are in line with the launched project and thus have accurate data.
This team member is also responsible for creating marketing plans and campaigns that reach increasingly larger audiences. Their tasks are basically to create, execute and monitor campaigns through different channels. These are some of their responsibilities:
Implement digital campaigns according to the segmentation and tools of each platform.
Optimize campaigns based on results to improve.
Develop reports and dashboards to present and track collected data.
3. UX/UI Specialist
The UX (user experience) and UI (user interface) specialist is responsible for contributing to the design and development of creative interfaces for websites, mobile devices, and applications. In this way, they can improve the usability of platforms, making them more user-friendly.
This UX Specialist must work closely with the design, development and SEO teams to analyse user profiles in the shortest possible time in order to create workflows and develop much more intuitive interfaces. It is essential that the UX specialist has a deep understanding of user needs and knows how to translate them into interfaces and designs that are capable of satisfying them.
ux specialist growth marketing team
We can say then that their responsibilities range from researching consumer habits and needs, through the development of an appropriate structure for the necessary digital platforms, the creation of a specific design for them, to the monitoring and analysis of the results obtained for their subsequent improvement.
4. Content Manager
The Content Manager of a Growth Marketing team is responsible for creating the content marketing strategy necessary to achieve success in the inbound methodology. This means that they oversee the creation, coordination and editing of the content that will be published both on the blog and on the client's pages.
It is important to note that the Content Manager is not dedicated to writing all the content, as his/her work goes beyond that: he/she is the one who defines the content strategy and plan according to the needs of the buyer persona , based on keywords to also position himself/herself on Google.
These are some of the functions of a Content Manager:
Definition of objectives to be achieved with the content marketing strategy.
Creation of a content plan that specifies the buyer persona you are targeting, the topics to be covered, the keywords, and the recommended format.
SEO content optimization.
Review of content quality, in addition to supervising the team responsible for writing.
content manager
5. SEO Specialist
When we talk about an SEO specialist, we are referring to a professional who knows the search engine requirements perfectly in order to position websites, content, etc. among the top spots. Thanks to his skills, he will be able to develop strategies that increase the visibility of a website to subsequently generate more traffic that can be converted into sales.
This SEO Specialist must not only work hand in hand with other team members, but must also be able to:
Know the client's objectives in depth.
Understand the fundamentals of a good user experience (UX).
Knowing how to conduct keyword research.
Managing off-page and on-page SEO
Define the KPIs to measure for traffic and positioning results
This specialist must definitely have a wide variety of knowledge that allows him to define objectives and strategies, execute them and carry out the necessary follow-up to verify the results, improving the actions whenever necessary.