Table of contents
To achieve their goals and achieve real, sustainable bc data china package growth, businesses must not only understand how to get there, but also how to find an audience and drive engagement in a way that positively impacts their bottom line.
Therefore, it is essential for every CEO or founder to know the most important Growth Marketing metrics in order to scale those results. And here we will show those that are key based on three main KPIs:
person reviewing metrics in analytics
Acquisition
1. Search engines generate 93% of all website traffic
Long-term growth will be easier if you consider SEO from the beginning. It doesn’t have immediate results or the same short-term boost as paid customer acquisition, but the payoff can be 3x greater down the road compared to other acquisition channels.
This is because people use search as the first step when considering a purchase, so establishing an organic foundation early will allow you to actively advance your rankings to drive more searches.
2. Better content can increase blog traffic by up to 2000%
When it comes to content, quality is better than quantity. When you understand the user and their challenges, you can create content that provides real value to them . Quality content combined with SEO will help more potential customers find the brand more often.
woman browsing google
3. 50% of PPC visitors are more likely to buy something than organic visitors
With SEO being a long-term investment, paid channels can complement the strategy and generate a quick boost. When it comes to PPC channels like Google, Bing, and YouTube, these five metrics can be talked about:
Search volume
Clicks
CPC
Conversions
CVR
4. 81% of marketers found that increased traffic occurs with just six hours per week spent on social media marketing
Social media won’t drive business growth overnight, but it is a key player in the mix of growth strategies. While it’s not advisable to invest too much in it, it’s also not advisable to ignore it completely. With a little effort, great results can be achieved.
New call to action
Engagement
5. Companies with the strongest omnichannel engagement strategies retain an average of 89% of their customers, compared to 33% of companies with weak strategies.
People interact with brands across a wide variety of channels and platforms. Focusing on providing a good customer experience – whether someone is chatting with the support team, purchasing on the website, or scrolling through social feeds – is a proven way to retain (and win) customers.
6. 84% of people expect brands to create content
Customers expect more than just a product or service, they want value. They are looking to connect with the brand in a way that feels authentic and beneficial to them personally. If the company manages to create content that inspires, excites and attracts, it will be able to increase the quality of leads and reduce the churn rate .
7. The average return on email marketing is $44.25 per dollar
Email provides an extraordinary ROI in almost every industry. While it takes resources to build a list and create engaging emails, people still prefer to get their information this way, and that qualified traffic will translate into more sales for the business.
Woman checking emails on her laptop
Retention
8. Companies that excel in customer experience increase their revenues by 4% to 8% above the market
Growth requires loyal customers. If you provide the kind of experience that makes customers not only come back but also become brand advocates, your business will naturally grow.
9. Loyal customers are 5 times more likely to repurchase, 5 times more likely to forgive, 4 times more likely to recommend, and 7 times more likely to try a new offering
Building a loyal customer base means having consistent business, constant new leads, the freedom to try new things, and the ability to make mistakes. Successful growth is inseparable from customer experience.
10. 80% of future profits will come from just 20% of existing customers
When marketing a business, it's natural to want to cast a massive net, but you have to remember that a core of repeat customers will be the foundation of your revenue. That's why it should be everyone's responsibility in the business to complement acquisition with retention strategies.
There is no definitive secret to skyrocketing growth overnight. Scaling a business is hard, and growth marketing is not a trick, but a path to creating intentional and sustainable expansion.
It’s not just about quickly growing your numbers, either. It’s about investing smartly to create valuable, relevant campaigns for the ideal buyer with the expectation that over time this will impact business results.
At Impulse we have developed our Growth and Inbound Marketing service , with which we help companies achieve their commercial goals by optimizing the entire buyer's journey from start to finish.
If you want to know more about how this service can help your business, we invite you to learn more about Growth and Inbound Marketing at this link.
