Growth marketing, AR and B2B online drive big companies
Posted: Thu Dec 12, 2024 3:31 am
The most important news of the week is here: growth marketing, augmented reality and the growth of B2B companies. Click and find out more!
Table of contents
New week, new news from the world of bc data indonesia package digital marketing. Here we have all the information you need to know to stay up to date!
We will start with what we experienced at the Let's Talk About Growth event , where the latest trends in Growth Marketing and automation for large companies were presented.
We will then talk about a large corporation that is betting on its development: the L'Oréal Group, which has decided to offer customers a shopping experience designed in augmented reality. This is aiming for the future, for closer ties with users and for the growth of the brand thanks to technology.
But that's not all. We will tell you that the B2B marketplace is trending towards growth in 2021, where it will revolutionize negotiations between companies and undergo an inevitable transformation.
Read on to learn how big companies can thrive in a digital ecosystem that is in tune with new consumer behavior.
growth marketing for companies
Growth Marketing for large companies
At Lets Talk About Growth , marketing and automation experts discussed the latest techniques for growing businesses with digital marketing strategies . The event, organized by IEBS Digital School, aimed to inspire other companies with the experiences of these leaders.
Marcos Herrera, co-director of the IEBS Growth Hacking Master, highlighted the double-digit growth recorded by large corporations after implementing Grow Marketing .
Herrera, also an SEO expert for eBay, pointed out that, although it may seem so, it is not true that growth marketing is exclusive to startups. Today, large companies use growth marketing in multiple strategies.
In other presentations, Carmen San Emeterio, Regional Director at Tealium, highlighted the importance of working with data as a source of growth. She explained that data should be as essential for marketing departments as it is for business strategies.
Emilio Martín, AI Tech Lead @ DWX, provided multiple methods to achieve automation of marketing techniques through macros. He also provided information on tools to automate actions on the same browser, now within the reach of any marketing expert.
Pablo Pérez, Growth Manager at Product Hackers and NoCode4Growth, also spoke about the variety of ways to test products quickly and profitably, even without programming knowledge.
augmented reality
Augmented reality has arrived in the cosmetics industry
Today, the senses are more important than ever, and with the pandemic, the AR experience has become essential for many companies. The cosmetics industry and L'Oreal are already applying augmented reality to transform the shopping experience.
Jaime del Valle, representative of the L'Oréal group and driving force behind this transformation, highlighted the competitive advantage that AR represents for companies, as it allows customers to have a closer and more personalized experience with the product they want.
Speaking to Digital Talks by t2ó, he stressed that it is no longer about technology but about the use that brands and retailers make of it to optimize their business results. And, of course, to get closer to the consumer.
Augmented reality revolutionizes the moment of purchase, as it helps users see in real time how a product can adapt to their skin or hair. It can also facilitate a more personalized sale supported by expert advice via streaming.
“One of the things that began to be done was to explore those new experiences that were going to define what the future of beauty product purchasing was and what it was going to be like. It was identified that testing was a key moment,” she explained in the podcast.
B2B growth
B2B online sales channel to grow double-digit in 2021
B2B marketplaces have seen a surge in demand due to the pandemic, which has completely changed consumer habits. B2B online businesses move billions of euros and dollars annually, which is why more and more companies are opting for digitalisation in their online channel .
During the pandemic, online sales have become the only way to exchange products and services between companies. In Spain, e-commerce in the B2B sector grew by 20% and is a global trend that will continue to grow.
Availability, prices, convenience and guarantee are some of the advantages that businesses can find in the online world. In addition, B2B marketplaces unify purchases on fewer platforms and maintain competitiveness.
On the other hand, it is a sales channel that is active 24/7, allowing you to buy at any time. Not to mention that B2B customers tend to be loyal to their suppliers and platforms. It is enough to offer them added value to the product they have purchased, such as a consultation about it at any time.
Another advantage over the offline world is that online sellers can customize prices and offer discounts, thus improving the customer's shopping experience. It is no coincidence that many companies are migrating to digitalization.
Are you ready to schedule a session to evaluate your business? Let's talk!
Table of contents
New week, new news from the world of bc data indonesia package digital marketing. Here we have all the information you need to know to stay up to date!
We will start with what we experienced at the Let's Talk About Growth event , where the latest trends in Growth Marketing and automation for large companies were presented.
We will then talk about a large corporation that is betting on its development: the L'Oréal Group, which has decided to offer customers a shopping experience designed in augmented reality. This is aiming for the future, for closer ties with users and for the growth of the brand thanks to technology.
But that's not all. We will tell you that the B2B marketplace is trending towards growth in 2021, where it will revolutionize negotiations between companies and undergo an inevitable transformation.
Read on to learn how big companies can thrive in a digital ecosystem that is in tune with new consumer behavior.
growth marketing for companies
Growth Marketing for large companies
At Lets Talk About Growth , marketing and automation experts discussed the latest techniques for growing businesses with digital marketing strategies . The event, organized by IEBS Digital School, aimed to inspire other companies with the experiences of these leaders.
Marcos Herrera, co-director of the IEBS Growth Hacking Master, highlighted the double-digit growth recorded by large corporations after implementing Grow Marketing .
Herrera, also an SEO expert for eBay, pointed out that, although it may seem so, it is not true that growth marketing is exclusive to startups. Today, large companies use growth marketing in multiple strategies.
In other presentations, Carmen San Emeterio, Regional Director at Tealium, highlighted the importance of working with data as a source of growth. She explained that data should be as essential for marketing departments as it is for business strategies.
Emilio Martín, AI Tech Lead @ DWX, provided multiple methods to achieve automation of marketing techniques through macros. He also provided information on tools to automate actions on the same browser, now within the reach of any marketing expert.
Pablo Pérez, Growth Manager at Product Hackers and NoCode4Growth, also spoke about the variety of ways to test products quickly and profitably, even without programming knowledge.
augmented reality
Augmented reality has arrived in the cosmetics industry
Today, the senses are more important than ever, and with the pandemic, the AR experience has become essential for many companies. The cosmetics industry and L'Oreal are already applying augmented reality to transform the shopping experience.
Jaime del Valle, representative of the L'Oréal group and driving force behind this transformation, highlighted the competitive advantage that AR represents for companies, as it allows customers to have a closer and more personalized experience with the product they want.
Speaking to Digital Talks by t2ó, he stressed that it is no longer about technology but about the use that brands and retailers make of it to optimize their business results. And, of course, to get closer to the consumer.
Augmented reality revolutionizes the moment of purchase, as it helps users see in real time how a product can adapt to their skin or hair. It can also facilitate a more personalized sale supported by expert advice via streaming.
“One of the things that began to be done was to explore those new experiences that were going to define what the future of beauty product purchasing was and what it was going to be like. It was identified that testing was a key moment,” she explained in the podcast.
B2B growth
B2B online sales channel to grow double-digit in 2021
B2B marketplaces have seen a surge in demand due to the pandemic, which has completely changed consumer habits. B2B online businesses move billions of euros and dollars annually, which is why more and more companies are opting for digitalisation in their online channel .
During the pandemic, online sales have become the only way to exchange products and services between companies. In Spain, e-commerce in the B2B sector grew by 20% and is a global trend that will continue to grow.
Availability, prices, convenience and guarantee are some of the advantages that businesses can find in the online world. In addition, B2B marketplaces unify purchases on fewer platforms and maintain competitiveness.
On the other hand, it is a sales channel that is active 24/7, allowing you to buy at any time. Not to mention that B2B customers tend to be loyal to their suppliers and platforms. It is enough to offer them added value to the product they have purchased, such as a consultation about it at any time.
Another advantage over the offline world is that online sellers can customize prices and offer discounts, thus improving the customer's shopping experience. It is no coincidence that many companies are migrating to digitalization.
Are you ready to schedule a session to evaluate your business? Let's talk!