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The penetration of digital bc data malaysia package media is increasing, causing the business world to find this avenue as a more effective opportunity to reach an ocean of users full of questions, a desire to chat and make satisfactory purchases.
Every year, marketing trends emerge that work independently for each economic sector, and there are also some for the real estate sector . Do you want to know what they are? Follow us in this article.
Make your website responsive
By responsive web, we mean that it is adaptable to all types of devices. Remember that times have changed and users no longer only connect to the digital world through their computers; they also do so through tablets, cell phones and who knows what else in the future.
To do this, you must be well prepared and make sure that your website has a design that looks attractive and user-friendly from any angle. In addition, this will allow your users to avoid a bad experience when, during one of their micro-moments – the occasion when the user enters the search engines to enter a specific question such as: what to buy, where to buy, what to do, how to do it – they find you.
Ebook How to design a website to get leads and sales?
Create stories about the properties
Speaking of being found in search engines, an effective way to achieve this and that will give a boost to your paid advertising strategy will be through content marketing , which consists of creating relevant information written in a digestible, friendly and attractive way for your ideal audience.
This trend, which is always in fashion, will make your website's reach grow, positioning it at the top of search engines. Today, many real estate companies use it to provide interesting and entertaining information about the homes, spaces and projects they are selling; winning over their consumers and becoming more trustworthy.
Add Landing Pages to your website
We know that to get traffic to your website, you have to put in a lot of hard work. This next trend will ensure that none of that effort is in vain and that your website will become a lead-generating machine that will be ever closer to making a purchase from you. What does it consist of?
Landing pages are pages redirected through a CTA – a button that invites the user to click on, with a tempting offer of content – that contain something exclusive to your industry, which the user can obtain by filling out a form that will lead them to become part of your database and a potential quality client. Isn't that great?
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Social media for customer service
Social media is not only a way for you to find people you haven't contacted in years, but also an effective way for users to connect with companies and express their complaints, opinions, doubts and interests.
The trend of using social media as a means to serve consumers has led to the emergence of various tools that will make this task much easier, such as chatbots (artificial intelligence software that establishes a conversation), which are available 24 hours a day ready to provide information about homes to interested users.
Send continuous information
When talking about digital marketing, many people tend to think that email marketing is obsolete; but the truth is that new trends indicate that this medium still has a thousand and one opportunities to offer your sector. So much so that real estate agencies tend to have a 26% opening rate when sending segmented information of interest to your ideal audiences.
Remember that for this strategy to be effective in your sector, you must have a clear idea of who your buyer persona or ideal client is; that way, you will know what content your newsletters, tips and reports on the real estate sector should have.
Infographics
The use of infographics will never cease to be one of the most digestible, practical and entertaining ways to deliver information to your users. This trend indicates that delivering summarized information will make more users read your content, become interested in it and even share it on social media .
Just make sure that your infographics have timely information, an entertaining design that matches your industry, and true and impactful information that is easy to make go viral on the Internet.
Finally, don't forget that in the world of real estate, what matters most is the experience of seeing and getting to know the places on offer; so the use of audiovisual content is a very entertaining way to generate virality for your website and bring your brand closer to consumers.
Do you want to improve your digital real estate marketing strategy? Download our ebook " Strategic management of the real estate sector in the digital age " and find out how to become an expert in the field.
