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Inbound Marketing is the ideal methodology to bc data thailand package promote your business, retain customers and generate higher revenues, but how can you apply it to your automotive business ?
The automotive industry is one of the sectors most impacted by the shift in trend from outbound marketing to digital marketing. In this article, we will tell you about the strategies you can use to keep up with consumers.
It's a fact: people are spending much more time researching and buying online. To the point where, according to studies, they only visit 1.6 dealerships before deciding on a vehicle when just 10 years ago they visited 5.
Not only that, 80% of shoppers compare prices online from at least 10 different dealers before making a decision .
In short, digital marketing techniques are playing a fundamental role in the automotive industry and it is time to adapt. How?
An Inbound Marketing strategy will help you build a relationship based on trust with your potential customers. Just what you need to improve your lead capture and increase your sales. Apply these three tactics and you will see your numbers rise.
CTA inbound sales campaign 2019 - Between the blog text
1. Answer the questions
This is one of the fundamentals of Inbound Marketing and what can differentiate you from your competitors.
Instead of focusing on selling your vehicles, answer any questions your prospects may have.
Your website, your blog and your landing pages, in addition to being a sales platform, must also facilitate the search for your users.
Don't be afraid to share information. The more educated your prospects are, the easier it will be for them to make a decision.
For example, a common question might be, what is the trade-in value of my vehicle? The best way to answer that question might be through a blog post, where you explain step-by-step how to determine the value of a vehicle.
You can distribute this content through an email marketing strategy, doing lead nurturing.
lead-nurturing-strategy
You need to prove that you are an expert in your field. To do this, you need to rely on a keyword-based content marketing strategy for your blog. Publish quality content regularly and create a FAQ section.
The important thing is to stay one step ahead. You must be able to identify the needs of your ideal customers in order to satisfy them. Keep in mind that only 32% of consumers know exactly what they want at the beginning of their purchasing journey. Use this to your advantage.
2. Humanize your sales team
Today, consumers expect brands to be more and more human. They don't want to feel like they're just making a transaction. They want their purchasing process to be an experience.
To do this, it is important that, starting with the business idea, you establish a relationship based on trust throughout the buyer's journey. That is, as soon as they interact with your website, you must have a strategy ready to implement.
For this first online experience, you can start by introducing your sales team and giving them a personality. This way, they can begin to develop a more empathetic relationship and get to know the person they will be purchasing a vehicle from later on.
Think of it as a win-win: your customers will feel like they are talking to a real person who will listen to them and address all their needs.
On the other hand, you can use this relationship to learn more about your customers' context, fine-tune your marketing actions and increase your contact database.
increase-your-contact-database
You may even discover new topics to cover on your blog, or invite your salespeople to create quality content, offering advice based on their experience.
After all, they are the face of your business. If people associate their face with the quality information they get from your website, they will feel confident.
3. Help your buyers buy
Considering that the vast majority of users will access your website from mobile devices, you need to be prepared to offer them a seamless experience.
The way you present your content is also critical. Your online presence should be solution-oriented, not just a catalogue of your products or services.
Additionally, it should be presented in a simple way so that navigation is intuitive and your target audience knows exactly where to go.
Considering that purchasing a vehicle is a complex decision, your consumers will want to buy safely and wisely.
Use quality content to show them how they can do this with your dealership. Don't leave questions unanswered. Make sure to post guides.
