In the following lines, you will see 7 examples of sales strategies to win more customers and boost your results:
content marketing;
e-mail marketing;
optimization of your sales page;
notification to recover abandoned cart;
mental triggers;
cross-selling e upselling;
online ads.
7 online sales techniques to boost your business
the good use of some online sales techniques can make a big difference freight forwarders brokers email lists in your revenue and help your business develop more quickly.
When applied correctly, the sales strategies below can significantly contribute to the success of your online business.
Before checking out the best online sales tactics, check out some tips on how to develop an online sales plan, in this case, for distance learning courses:
let's look at online sales strategies?
1 – content marketing
content marketing is one of the best online sales strategies. In this inbound marketing technique , you produce relevant content focused on attracting potential customers to your business model.
Through blog posts or youtube videos, for example, you can address topics related to your product or service. This helps you position yourself as an authority, attract potential customers interested in what you have to say, and make more people aware of your solutions.
Read also: how to make money with digital content? 5 paths to follow and become a reference on the network
2 – e-mail marketing
also among the main online sales techniques, email marketing consists of sending strategic emails to the leads you manage to capture with your content strategy.
The goal of this technique is to educate these leads with richer content so they can understand more about the pains they face and be convinced that you have the solution they need.
Email marketing is also very useful for maintaining a good relationship with your existing customers. In this case, you can send messages alerting them about the arrival of new products or promotions.
For your email marketing strategy to be successful, it is essential that you segment your contact base.
Read more: how to write the best copy for email marketing? 5 tips to avoid mistakes!
3 – optimizing your sales page
your online sales page needs to be optimized to open on mobile devices. Considering that almost 80% of brazilians make online purchases via their cell phones , it is extremely important that your business website runs well on smartphones.
Otherwise, there is a high chance that visitors will abandon the purchase and you will lose customers.
4 – notification to recover abandoned cart
the person visits your store's website, chooses certain products but, when it comes time to finalize the purchase, ends up giving up and abandoning the cart.
In this scenario, one of the online sales techniques you can use to not miss these opportunities is to send a notification by email, sms or whatsapp encouraging the person to complete the purchase .
A discount coupon or some other special condition may be able to convince the person to return to the abandoned cart and complete the purchase.
5 – mental triggers
mental triggers are shortcuts that our mind uses to make certain decisions on a daily basis.
In sales, you can use these triggers to persuade your potential customers to buy your products or services.
In online sales, an example of a very effective trigger is social proof. Through testimonials from other customers who have already purchased your solution, visitors to your sales page will feel more confident about purchasing an item from your website.
There is also the trigger of shortages, which is when the store says that there are few units available or that the discount has an expiration date. This creates a feeling of urgency in the customer and encourages them to make a purchasing decision more quickly.
