Learn about 4 success stories of the Growth Driven Design methodology
Posted: Thu Dec 12, 2024 5:02 am
Learn about these 4 success stories of companies that have applied the Growth Driven Design methodology and have achieved incredible results.
Table of contents
Growth Driven Design is a methodology that helps us obtain better conversion results through a website that works towards our objectives. But how have other companies applied it? Today we will tell you about different success stories of companies that have applied Growth Driven Design and have obtained incredible results.
Aptify
Aptify is a company that offers employment database package membership and partnership software services for businesses. They started out with an old website and a non-existent inbound structure – they didn’t even know their metrics! But they wanted to increase traffic to their website and they knew they needed a change to do that.
This is why they decided to partner with HubSpot and an external agency called Impact to migrate their website and thus, in the first instance, measure the behavior of their users to know what was working and what needed to be changed.
Together with Impact, they created their buyer persona, updated all their CTAs, landing pages and forms, researched their appropriate keywords and began building their launch website , in accordance with the GDD methodology.
They also updated their image considering the needs of their buyer personas, and this is how they went from having a rigid and corporate brand image to a much cleaner and more relaxed one.
The results were staggering! Just two months after launching Aptify’s new website, conversions increased by 91%.
4-amazing-growth-driven-design-success-cases-1Source: Impact
However, the work didn't end there. They continued with research and constant improvements to the site, applied an inbound content strategy based on the buyer's journey , and developed blog optimization campaigns.
In a nutshell, what did the application of Growth Driven Design achieve at Aptify?
They doubled their visitor-to-lead conversion rate and overall doubled their landing page conversion rate.
They increased their blog subscribers from 100 to 1,500 and continue to gain 100 new subscribers per month.
They doubled their leads and tripled the number of MQLs, SQLs and opportunities.
Get to know growth driven design
Avast Mobile Enterprises
Avast Mobile Enterprises is a division of Avast Software specializing in mobile virtualization that decided to reinvent its user experience due to a rebranding and new acquisition. Avast looked for a specialized agency that would work with HubSpot (since they already had a domain and wanted to reactivate it) and Spark Reaction was the one chosen.
It is important to understand that at that time Avast Mobile Enterprises had a huge challenge: they offered a new technology to the market but had recently been bought by Avast Software, world-renowned for selling antivirus, so they needed to position themselves. They did not have content or a defined identity that would allow them to reach more people and their only tool to generate leads was offering 30-day free trials.
In this way, Spark Reaction decided to use an inbound strategy in conjunction with the Growth Driven Design methodology to create a launch platform. The intention of this new website was mainly to generate more leads and visits because they were in a transition process that required obtaining results as soon as possible. By adding CTAs, forms and a much more intuitive view , Avast Mobile Enterprises achieved the following in just 30 days:
Traffic increased by 98%.
Increase in organic conversion rate by 178.8%.
They entered the ranking for 2 industry keywords (reaching first and fourth place).
They increased free trial conversion by 14%.
StandDesk
In a partnership with the Lean Labs agency, StandDesk decided to start working on an inbound strategy accompanied by a growth-oriented redesign of its website. They began by generating content that would nurture their consumers and launched their first ebook, with which they obtained a conversion rate of 30%.
The next step was to identify the different buyer personas that the company would target and generate personalized lead magnets:
- People looking for desks for themselves.
- Companies looking for desks for their employees.
4-amazing-growth-driven-design-success-cases-2Source: Lean Labs
Once these potential customers were identified, they decided to customize their web experience according to each one's interests; those who wanted a new desk for themselves could access a discount if they spent a minimum amount of money, and companies looking for an upgrade for their employees could save thousands of dollars if they opted for StandDesk's offer.
After 90 days, these were the results:
Website traffic increased by 108.55%.
Lead generation increased by 405.56% .
New customer acquisition increased by 221%, out of 455 leads generated in 45 days, 90 of them became customers.
Oncosalud
This is an Impulse success story: Oncosalud decided to completely change its digital presence and came to us looking for a change. Initially, the Oncosalud website was simply a business card: name, numbers, address and contact email.
The first step in their new strategy was to define their objectives, what they wanted to achieve and who they wanted to reach. This is why they began to develop an inbound strategy to generate valuable content and discovered three fundamental aspects that they needed to cover:
1. Meet the expectations of users who did not want to be customers at that time but needed health information.
2. Information for the patient and the member.
3. Creation of an area for the doctor.
4-amazing-growth-driven-design-success-cases-3
After defining these points, a prototype of the website was created and tested by clients and non-clients , who decided what needed to be changed and what could work. The result was to give greater importance to the blog and the content that was published to satisfy the knowledge needs of users, also offering them premium content to complement the experience.
In short, the change generated at Oncosalud after implementing Growth Driven Design was total. They went from having a website without any purpose to turning it into their main source of leads and sales opportunities. These were the results:
Increased website performance by 50%.
150% increase in keywords ranked in the top 3 .
6x increase in conversions from visits to leads.
Without a doubt, Growth Driven Design can be your best option if what you are looking for is to boost your business and reach all those potential customers who are on the web.
Table of contents
Growth Driven Design is a methodology that helps us obtain better conversion results through a website that works towards our objectives. But how have other companies applied it? Today we will tell you about different success stories of companies that have applied Growth Driven Design and have obtained incredible results.
Aptify
Aptify is a company that offers employment database package membership and partnership software services for businesses. They started out with an old website and a non-existent inbound structure – they didn’t even know their metrics! But they wanted to increase traffic to their website and they knew they needed a change to do that.
This is why they decided to partner with HubSpot and an external agency called Impact to migrate their website and thus, in the first instance, measure the behavior of their users to know what was working and what needed to be changed.
Together with Impact, they created their buyer persona, updated all their CTAs, landing pages and forms, researched their appropriate keywords and began building their launch website , in accordance with the GDD methodology.
They also updated their image considering the needs of their buyer personas, and this is how they went from having a rigid and corporate brand image to a much cleaner and more relaxed one.
The results were staggering! Just two months after launching Aptify’s new website, conversions increased by 91%.
4-amazing-growth-driven-design-success-cases-1Source: Impact
However, the work didn't end there. They continued with research and constant improvements to the site, applied an inbound content strategy based on the buyer's journey , and developed blog optimization campaigns.
In a nutshell, what did the application of Growth Driven Design achieve at Aptify?
They doubled their visitor-to-lead conversion rate and overall doubled their landing page conversion rate.
They increased their blog subscribers from 100 to 1,500 and continue to gain 100 new subscribers per month.
They doubled their leads and tripled the number of MQLs, SQLs and opportunities.
Get to know growth driven design
Avast Mobile Enterprises
Avast Mobile Enterprises is a division of Avast Software specializing in mobile virtualization that decided to reinvent its user experience due to a rebranding and new acquisition. Avast looked for a specialized agency that would work with HubSpot (since they already had a domain and wanted to reactivate it) and Spark Reaction was the one chosen.
It is important to understand that at that time Avast Mobile Enterprises had a huge challenge: they offered a new technology to the market but had recently been bought by Avast Software, world-renowned for selling antivirus, so they needed to position themselves. They did not have content or a defined identity that would allow them to reach more people and their only tool to generate leads was offering 30-day free trials.
In this way, Spark Reaction decided to use an inbound strategy in conjunction with the Growth Driven Design methodology to create a launch platform. The intention of this new website was mainly to generate more leads and visits because they were in a transition process that required obtaining results as soon as possible. By adding CTAs, forms and a much more intuitive view , Avast Mobile Enterprises achieved the following in just 30 days:
Traffic increased by 98%.
Increase in organic conversion rate by 178.8%.
They entered the ranking for 2 industry keywords (reaching first and fourth place).
They increased free trial conversion by 14%.
StandDesk
In a partnership with the Lean Labs agency, StandDesk decided to start working on an inbound strategy accompanied by a growth-oriented redesign of its website. They began by generating content that would nurture their consumers and launched their first ebook, with which they obtained a conversion rate of 30%.
The next step was to identify the different buyer personas that the company would target and generate personalized lead magnets:
- People looking for desks for themselves.
- Companies looking for desks for their employees.
4-amazing-growth-driven-design-success-cases-2Source: Lean Labs
Once these potential customers were identified, they decided to customize their web experience according to each one's interests; those who wanted a new desk for themselves could access a discount if they spent a minimum amount of money, and companies looking for an upgrade for their employees could save thousands of dollars if they opted for StandDesk's offer.
After 90 days, these were the results:
Website traffic increased by 108.55%.
Lead generation increased by 405.56% .
New customer acquisition increased by 221%, out of 455 leads generated in 45 days, 90 of them became customers.
Oncosalud
This is an Impulse success story: Oncosalud decided to completely change its digital presence and came to us looking for a change. Initially, the Oncosalud website was simply a business card: name, numbers, address and contact email.
The first step in their new strategy was to define their objectives, what they wanted to achieve and who they wanted to reach. This is why they began to develop an inbound strategy to generate valuable content and discovered three fundamental aspects that they needed to cover:
1. Meet the expectations of users who did not want to be customers at that time but needed health information.
2. Information for the patient and the member.
3. Creation of an area for the doctor.
4-amazing-growth-driven-design-success-cases-3
After defining these points, a prototype of the website was created and tested by clients and non-clients , who decided what needed to be changed and what could work. The result was to give greater importance to the blog and the content that was published to satisfy the knowledge needs of users, also offering them premium content to complement the experience.
In short, the change generated at Oncosalud after implementing Growth Driven Design was total. They went from having a website without any purpose to turning it into their main source of leads and sales opportunities. These were the results:
Increased website performance by 50%.
150% increase in keywords ranked in the top 3 .
6x increase in conversions from visits to leads.
Without a doubt, Growth Driven Design can be your best option if what you are looking for is to boost your business and reach all those potential customers who are on the web.