10 Video Editing Trends Every Marketer Should Know
Posted: Thu Dec 12, 2024 6:27 am
Wyzowl’s marketing report reveals that 91% of businesses are now using video marketing as a key tool in their strategy. However, embracing video marketing is one thing, and producing quality content that aligns with the latest video editing trends is another.
Curious about the trends that are currently shaping the video marketing space? You’ve come to the right place.
In this article, I will list the top ten video editing trends that you should look out for this year.
Top 10 Video Editing Trends in 2024
Staying ahead in video marketing requires staying on top of the latest video editing trends.
In this section, you'll discover the top ten trends that are shaping how videos are created and consumed.
Let's get started!
1. Growing Use of AI-Powered Editing Software
The role of AI in video marketing has grown significantly in malaysia telegram mobile phone number list recent years. AI-powered editing tools are pushing the boundaries of creativity and efficiency in video production.
AI excels at automating tedious tasks, such as reviewing extensive footage to identify the best moments. This helps reduce editing time, allowing editors to focus on creativity.
The role of AI is even expanding to include complex tasks such as color correction, sound design and visual effects creation, which were traditionally labor-intensive.
AI also adapts to the editor’s style and preferences, gradually offering suggestions that align with their creative vision. This evolution streamlines the video editing process.
For video marketers, this editing trend translates into faster and more accurate project completion.
2. Continuity in the Dominance of Vertical Videos
The use of vertical videos is a prominent trend in video editing, especially in social media marketing. What was once considered unconventional is now a staple format for Instagram, Snapchat, and TikTok .
Video editors can take advantage of this trend to create visually stunning and engaging content on platforms that favor vertical viewing.
Here’s TikTok’s Explore page, which features vertical video content with millions of views.
TikTok's Explore page
"This trend is driven by the increase in smartphone usage, which is the primary medium for consuming online content.
Number of smartphone users worldwide from 2013 to 2028
Image via Statista
"Video marketers are adapting to this trend by producing content specifically designed for vertical viewing. This shift requires a new approach to framing, composition, and editing.
Fortunately, these skills can be mastered quickly, even for beginners, by taking advantage of a comprehensive video editing guide .
The primary benefit of vertical video is its ability to capture the viewer's full attention, reducing peripheral distractions. This format excels at storytelling, allowing marketers to create more engaging and personal narratives.
3. Rise of 360 Degree Videos
The growing popularity of 360-degree videos is one of the biggest video editing trends that marketers need to keep an eye on.
This format is ideal for virtual reality (VR) experiences, travel and adventure content, real estate tours, and interactive marketing. It immerses viewers by placing them in the center of the action, giving them control over their viewing angle.
Editing 360-degree videos requires a fresh approach to storytelling. Unlike traditional videos that direct attention through the frame, 360-degree videos immerse the audience in the environment.
Therefore, a comprehensive video editing strategy is needed. Editors must ensure smooth navigation and consider multiple perspectives simultaneously.
Technically, merging recordings from multiple cameras into a unified 360-degree view is challenging. Advanced software has simplified this process, though it still requires meticulous attention to detail and a solid understanding of spatial orientation.
As explained in Attrock 's guide , video marketers should avoid editing mistakes such as using low-quality audio, inappropriate color grading, and overusing transitions to achieve better results from their videos.
For video marketers, 360-degree videos open up new avenues for creating engaging and memorable content. From immersive product presentations to virtual tours and interactive narratives, 360-degree videos are among the top video editing trends that are revolutionizing how audiences interact with video content.
Curious about the trends that are currently shaping the video marketing space? You’ve come to the right place.
In this article, I will list the top ten video editing trends that you should look out for this year.
Top 10 Video Editing Trends in 2024
Staying ahead in video marketing requires staying on top of the latest video editing trends.
In this section, you'll discover the top ten trends that are shaping how videos are created and consumed.
Let's get started!
1. Growing Use of AI-Powered Editing Software
The role of AI in video marketing has grown significantly in malaysia telegram mobile phone number list recent years. AI-powered editing tools are pushing the boundaries of creativity and efficiency in video production.
AI excels at automating tedious tasks, such as reviewing extensive footage to identify the best moments. This helps reduce editing time, allowing editors to focus on creativity.
The role of AI is even expanding to include complex tasks such as color correction, sound design and visual effects creation, which were traditionally labor-intensive.
AI also adapts to the editor’s style and preferences, gradually offering suggestions that align with their creative vision. This evolution streamlines the video editing process.
For video marketers, this editing trend translates into faster and more accurate project completion.
2. Continuity in the Dominance of Vertical Videos
The use of vertical videos is a prominent trend in video editing, especially in social media marketing. What was once considered unconventional is now a staple format for Instagram, Snapchat, and TikTok .
Video editors can take advantage of this trend to create visually stunning and engaging content on platforms that favor vertical viewing.
Here’s TikTok’s Explore page, which features vertical video content with millions of views.
TikTok's Explore page
"This trend is driven by the increase in smartphone usage, which is the primary medium for consuming online content.
Number of smartphone users worldwide from 2013 to 2028
Image via Statista
"Video marketers are adapting to this trend by producing content specifically designed for vertical viewing. This shift requires a new approach to framing, composition, and editing.
Fortunately, these skills can be mastered quickly, even for beginners, by taking advantage of a comprehensive video editing guide .
The primary benefit of vertical video is its ability to capture the viewer's full attention, reducing peripheral distractions. This format excels at storytelling, allowing marketers to create more engaging and personal narratives.
3. Rise of 360 Degree Videos
The growing popularity of 360-degree videos is one of the biggest video editing trends that marketers need to keep an eye on.
This format is ideal for virtual reality (VR) experiences, travel and adventure content, real estate tours, and interactive marketing. It immerses viewers by placing them in the center of the action, giving them control over their viewing angle.
Editing 360-degree videos requires a fresh approach to storytelling. Unlike traditional videos that direct attention through the frame, 360-degree videos immerse the audience in the environment.
Therefore, a comprehensive video editing strategy is needed. Editors must ensure smooth navigation and consider multiple perspectives simultaneously.
Technically, merging recordings from multiple cameras into a unified 360-degree view is challenging. Advanced software has simplified this process, though it still requires meticulous attention to detail and a solid understanding of spatial orientation.
As explained in Attrock 's guide , video marketers should avoid editing mistakes such as using low-quality audio, inappropriate color grading, and overusing transitions to achieve better results from their videos.
For video marketers, 360-degree videos open up new avenues for creating engaging and memorable content. From immersive product presentations to virtual tours and interactive narratives, 360-degree videos are among the top video editing trends that are revolutionizing how audiences interact with video content.