You may not have realized it, but we love the video format on this blog, we are sure you will love it too when you discover the great competitive advantages of using the video format.
As video email marketing experts , we know the high conversion rate of video due to the impact and communication power it has.
At this point you are probably thinking: Come on, man! What difference does it make if I use a video or a photo in my email signature? It's just a small detail.
Well, let us explain why you should pay attention to every mexico telegram data little detail: On average, a person is exposed to 3,000 ads a day and can receive more than 90 emails a day, so with this high level of competition you need to grab your recipient's attention.
It's time to make a lasting impact on your recipients, this can only be achieved by including an unexpected element in your email, something that surprises them and adds value to your email.
A video signature is a detail that will help you spark curiosity and start cultivating love for your brand.
3 mistakes you should never make
Stop losing sales opportunities or conversions!
Creating a beautiful email signature design won’t do you any good if your contact or company information isn’t presented correctly, so let’s start by improving your own email signature.
Here’s a list of some of the most common mistakes that can be made:
Not keeping your information up to date: If you have changed your email address, title or phone number, don't forget to update it in your signature, otherwise you will lose many sales opportunities.
Making a signature in image format: Most people make their email signature as a business card, making the mistake of creating an image that already includes the contact details inside it. This action does not allow the information to be copied and pasted into a search engine, an email or a mobile phone address book.
Don't add links: It's very important to include links in your email signature to help your users access your website and social media. This will also help you generate traffic to your different digital channels.
Let's improve the presentation of your email signature!
We already know that you have chosen the best photo to use in your signature and you have even done your hair for it, but we have news for you: photographs are a thing of the past, not for nothing, Facebook adopted, about 100 years ago, the video format as an option for the profile.
Remember that images will not help you generate the impact we talked about at the beginning of this article, because photographs are used by most sales professionals, people are already used to finding photographs in email signatures and do not consider them different or innovative.
Adding a video to your signature will help you differentiate yourself from your competitors, arouse the curiosity of your recipients, give a more innovative character to your corporate image and direct their attention to your contact information to generate more conversions.
Recommendations for your video signature
Before moving on to the guide to creating your video signature, it is important that you take into account the following recommendations:
