The Basics of HubSpot
In case you're not familiar with it, HubSpot is a CRM platform first and foremost, a customer relationship management platform. In their own words, "HubSpot is a CRM platform that brings together in one place everything scaling companies need to deliver a best-in-class customer experience. Our crafted, not cobbled-together solution helps teams scale with tools that are powerful on their own, but better together."
There are five "hubs" within the HubSpot platform designed to help you coordinate the efforts of multiple departments:
Marketing. To start, you'll have access to a marketing platform that will help you plan and execute campaigns across a variety of channels, including content marketing, email marketing, social media, and even digital advertising.
Sales. You will also have access to a sales platform that netherlands telegram data helps you generate leads, track those leads, improve conversions, and increase the efficiency of your sales pipeline.
CMS. Your content management system (CMS) will help you develop and coordinate the publication and distribution of your best content, across all channels.
Service. What happens when your existing customers have a problem or question that needs answering? That's where HubSpot's service platform comes in. With it, you can track all your customer conversations and serve them better.
Operations. The operations platform also allows you to coordinate your business strategy across multiple departments and improve internal efficiency.
Benefits of HubSpot
Ultimately, HubSpot offers several advantages, including:
Visibility and a single source of truth (SSoT). In data science, a “single source of truth” (SSoT) is a single place where all parties can reliably find the most accurate and up-to-date data within an organization. As organizations grow, data becomes more distributed and less secure, adding unnecessary confusion to their processes. Because HubSpot is centralized, all of your employees can equally access the information they need.
Lead and conversion tracking (and optimization). HubSpot has built-in tools for lead and conversion tracking, allowing you to keep track of all the leads you’ve generated, the process those leads have gone through, and how many conversions you’re earning. Plus, there are tools to help you optimize your lead generation and conversion optimization strategies. Over time, you can experiment with new techniques and add better technology tools to improve your performance.
Marketing Tools. Sophisticated marketing tools help you plan and execute campaigns with strategic assets, templates, and guides. Even if you're only familiar with the absolute basics of marketing, you'll be able to find success with this platform.
Sales tools. The same goes for the sales platform. Salespeople have a robust set of tools they can use to better understand their audience, have better conversations, and ultimately close more deals.
Workflows and automation. HubSpot is also beneficial because it gives users control over workflows and automation, eliminating manual effort and allowing you to get more done in less time.
Live chat and chatbots. Live chat and chatbot tools increase the efficiency of your customer service department, serving customers faster and more thoroughly while requiring less effort.
Data analytics and reporting. Across all HubSpot platforms, you’ll find in-depth data tracking and analysis tools that you can use to find out exactly how your business is performing and how you can improve your performance.
