“We sent five emails, so they must be interested.”
“They attended a webinar, so they’re qualified
This isn’t evidence. It’s a ritual.
Causal GTM reframes the question
What increased ACT in this segment — ivory coast cell phone database and how long before that translated to revenue?
Once you begin thinking this way, you stop managing activity and start managing impact.
In the age of AI search, confidence and trust determine visibility
Here’s where ACT becomes even more essential: AI is now your front door.
Whether it’s OpenAI, Perplexity or Copilot, buyers are turning to AI agents to surface, compare and evaluate vendors. These systems aren’t just pulling data. They rank, filter and recommend based on inferred quality clarity, and intent.
That means
High-confidence content gets indexed, validated and recommended.
High-trust signals influence model weighting and user confidence in summaries.
Low-ACT brands become invisible — regardless of actual capability.
In this AI-mediated discovery layer, your ACT posture is your new SEO.
If your message is inconsistent, your proof points are weak or your language signals manipulation or misalignment, AI will downgrade you — not out of malice, but because it is trained to protect users.