Co-stewarding customer experience
Posted: Wed Sep 24, 2025 9:09 am
The customer journey has grown more complex, spanning touchpoints, channels, and digital platforms. No single department is fully equipped to own or manage this experience.
CMOs bring deep understanding of customer guatemala cell phone database psychology, brand positioning and market dynamics. CIOs contribute system architecture, data security, scalable infrastructure and AI solutions.
This partnership shows up in the joint ownership of customer data platforms, co-designed marketing tech stacks and shared decision-making around digital investments. The outcome: more cohesive customer experiences that blend emotional resonance with technical precision.
Dig deeper: How to foster effective collaboration between marketing and IT
A new breed of C-suite executives
Organizations recognize the strategic advantage of executives who are fluent in their functional expertise and technology.
CMOs need to understand API integrations, data architecture and AI risks. CIOs need to grasp customer journey mapping, brand strategy and market dynamics. This isn’t about mastering a second discipline — it’s about developing enough literacy to collaborate effectively and make informed decisions.
Companies are responding by:
Creating joint accountability metrics.
Establishing shared budget responsibilities.
Formalizing partnership frameworks between departments.
CMOs bring deep understanding of customer guatemala cell phone database psychology, brand positioning and market dynamics. CIOs contribute system architecture, data security, scalable infrastructure and AI solutions.
This partnership shows up in the joint ownership of customer data platforms, co-designed marketing tech stacks and shared decision-making around digital investments. The outcome: more cohesive customer experiences that blend emotional resonance with technical precision.
Dig deeper: How to foster effective collaboration between marketing and IT
A new breed of C-suite executives
Organizations recognize the strategic advantage of executives who are fluent in their functional expertise and technology.
CMOs need to understand API integrations, data architecture and AI risks. CIOs need to grasp customer journey mapping, brand strategy and market dynamics. This isn’t about mastering a second discipline — it’s about developing enough literacy to collaborate effectively and make informed decisions.
Companies are responding by:
Creating joint accountability metrics.
Establishing shared budget responsibilities.
Formalizing partnership frameworks between departments.