Are your company's marketing efforts a one-sided conversation?
In an increasingly digital south africa b2b leads world, there are more opportunities than ever to connect with potential customers. Yet more often than not, those connections are one-way, without the back-and-forth dialogue that more closely resembles the way we engage with others in real life.
Fortunately, there is a better way and that is interactive marketing.
How does it work? To help you get started with interactive marketing, we’ve put together this quick guide on what you need to know, including what interactive marketing is and some tips for putting it into practice. Let’s get started.
What is interactive marketing?
Interactive marketing is a form of content advertising that is based on customer behaviors and actions, rather than passive marketing.
We already know that data and personalization are key to moving prospects through the funnel.
Interactive marketing takes these essential elements and uses them to determine which pieces of content are presented to a customer and when.
