This puts an end to a period of illegality in the sector, where in the absence of clear legislation, the use of the #ad tag was often advocated as a preventive measure rather than as a legal obligation. This lack of australia phone number library has been exploited by some influencers to avoid explaining to their audiences that the product they were talking about was sponsored content, with some sectors believing that covert advertising actions could be taking place .
Well, all this seems to have been officially regulated in this code of conduct that will come into force on January 1, 2021 and that includes a series of rules to which all advertisers who are members of both associations (AEA and AUTOCONTROL) and influencers who want to join voluntarily will be bound.
The main measures included in this code include the obligation to identify digital content or mentions made during the collaboration in influencer-brand contracts so that the audience can easily recognise them as such. This indication must be “ explicit, immediate and appropriate to the medium and message ”. In this sense, the use of terms such as “advertising”, “publicity”, “in collaboration with” or “sponsored by” is proposed , which replace the recurrent and generic #ad.
