Hungarian shopper – who is he and what does he buy?
Posted: Wed Sep 24, 2025 10:02 am
To effectively conduct marketing activities, we must first understand who our target audience is. Analysis of data from February 2025 sheds new light on the behavior of Hungarian internet users.
Who is the Hungarian e-consumer?
The largest percentage of online shoppers iran cell phone database are between the ages of 25 and 55, often with higher education and permanent employment. Among those over 55, this percentage is also significant, reaching approximately 71%.
Although over 40% of purchases are made on mobile devices , desktop computers still dominate, accounting for approximately 56% of transactions. Mobile optimization is, however, an absolute must to maintain the growing mobile customer base.Hungarians most often buy clothes, electronics, groceries and furniture online .
In addition to local giants such as eMAG, Vatera.hu and Media Markt, Hungarians are keen to use international platforms such as eBay, Alibaba, Booking.com and Amazon.
source: Digital 2025 Hungary
Hungarians not only seek information, but also actively buy . Every week:
42.4% of internet users buy a product or service online,
35.7% use price comparison websites, which indicates high price sensitivity and the need to find the best offer,
14.8% order groceries online,
12.3% buy used products.
Why do Hungarians use the Internet?
Before making a purchase, Hungarians use the internet for many other purposes. Understanding these motivations allows you to better tailor your content marketing strategy.
source: Digital 2025 Hungary
The main reason Hungarians use the internet is to search for information , as stated by 74.4% of users. A slightly smaller percentage, 69.6%, use the internet to stay in touch with family and friends. Furthermore, they consider the internet an important source of practical knowledge, with 67.8% of internet users searching for guides and instructions. They also use it to fill their free time and browse a variety of content, as 59.2% of users do. From an e-commerce perspective, it's crucial that 47% of Hungarians actively research products and brands online before making a purchase.
Who is the Hungarian e-consumer?
The largest percentage of online shoppers iran cell phone database are between the ages of 25 and 55, often with higher education and permanent employment. Among those over 55, this percentage is also significant, reaching approximately 71%.
Although over 40% of purchases are made on mobile devices , desktop computers still dominate, accounting for approximately 56% of transactions. Mobile optimization is, however, an absolute must to maintain the growing mobile customer base.Hungarians most often buy clothes, electronics, groceries and furniture online .
In addition to local giants such as eMAG, Vatera.hu and Media Markt, Hungarians are keen to use international platforms such as eBay, Alibaba, Booking.com and Amazon.
source: Digital 2025 Hungary
Hungarians not only seek information, but also actively buy . Every week:
42.4% of internet users buy a product or service online,
35.7% use price comparison websites, which indicates high price sensitivity and the need to find the best offer,
14.8% order groceries online,
12.3% buy used products.
Why do Hungarians use the Internet?
Before making a purchase, Hungarians use the internet for many other purposes. Understanding these motivations allows you to better tailor your content marketing strategy.
source: Digital 2025 Hungary
The main reason Hungarians use the internet is to search for information , as stated by 74.4% of users. A slightly smaller percentage, 69.6%, use the internet to stay in touch with family and friends. Furthermore, they consider the internet an important source of practical knowledge, with 67.8% of internet users searching for guides and instructions. They also use it to fill their free time and browse a variety of content, as 59.2% of users do. From an e-commerce perspective, it's crucial that 47% of Hungarians actively research products and brands online before making a purchase.