What is PPC advertising?
PPC or Pay per click advertising is an advertising model in the digital world in which advertisers pay fixed or auction-determined amounts, but only each time the user performs a certain action on one of their ads.
We are talking about an advertising model in which we “buy” visits, although we bahamas phone number library prefer to define it as a small push to our activity on the Internet. In other words, what we are looking for is for a campaign to reach a larger number of people. This can be applied both to campaigns that we believe are going well, but could do more, and to campaigns that do not work the way we wanted.
PPC Types
Although the generic name defines one of the existing forms, there are more options for this type of advertising. When it comes to carrying out the campaign, there are countless options (image, videos, directing to the web...) but when it comes to payment, it will depend on 3 basic concepts to set the objectives of the campaign:
Cost per click: The owner of the ad will only have to pay when the ad is effective, that is, when it is clicked.
Cost per acquisition: The advertiser will only pay when the recipient of the ad has achieved the campaign objective.
Cost per impression: In this case, the advertiser will pay for the advertisement to appear on the screens of the recipients.
Benefits of PPC
Many of you will now be wondering what benefits a PPC campaign can have, if it is paid and can be achieved organically. Well, that is precisely the key to why these campaigns are so effective and, on top of that, profitable.
The price is the differentiating factor of this type of campaigns, since it is adjusted to the type of promotion you want to give. Apart from this, you are assured that you will not pay more, but that everything you pay will be effective in one way or another.
By this we mean that, for example, if you decide to pay per click, you know that everything you pay will come from users who you have managed to access your product, who know you and who at least already have you in mind.
Relevant features
Ad segmentation: Using platforms like Google Ads, you can directly target your products to users who are currently looking for that product or tend to have similar tastes. This will make your ads more targeted and possibly more effective.
Within the segmentation, you can choose geographic areas, age, or sex, among others, which allows the advertiser to greatly influence the effectiveness of the ad.
Data generation: As with most things, it's all about trial and error, so data is vital. The first time you try this type of advertising, you may not be able to optimize it to the maximum, but by studying the data you'll be able to find the key to making it 100% effective.
Flexibility during the campaign: The duration of your campaign is not going to be fixed from the moment you launch it, but rather during the campaign you will be able to test different options for its functionality. One of the most relevant aspects is that you will have total control over your budget. That is, you will be able to decide both the budget you want to spend each day and the total for the campaign.
