If you're curious and want to know how this new social belarus phone number library works and how you can implement it to boost your business's marketing strategy campaigns , keep reading! In this post we'll tell you how to use TikTok for your brand.
As detailed in The Marketing Helpline ’s article on TikTok statistics , the TikTok app has been downloaded over 1.65 billion times and has over 1 billion video views on the platform per day, making it one of the most downloaded mobile apps by Gen Z right now . This puts TikTok ahead of other popular social networks like Twitter and Instagram.
It has its origins in Musical.ly, a music app aimed exclusively at teenagers. Its success lies in the possibility of creating and sharing very short videos, between 15 and 60 seconds. These videos can be customized with different effects and animations. Music, fashion, humor, video games, food and technology are some examples of popular topics on TikTok.
User-generated content has great viral potential . For example, a brand can provide a template of sorts and users will fill it with their own creations, in some cases making it go viral.
Another aspect that makes TikTok interesting for companies is the different types of advertising it has recently incorporated, since until recently influencer marketing was the only way for brands to gain visibility on this platform. Now TikTok's advertising offer includes native content, brand takeovers or sponsored hashtags, as we will see later.
In the following tutorial you can learn how to record and upload a video to TikTok:
TikTok audience
TikTok is popular with younger people, with 60% of users being between 16 and 24 years old . So, unlike Instagram or Facebook, TikTok users are under 30 years old. However, there are more and more people over 30 who are using it.
Other important data to keep in mind is that there are slightly more women on TikTok, 55% compared to 45% of men. A user spends an average of 52 minutes a day on the app.
