More and more users are using voice searches on the Internet, not only through mobile devices, but the use of virtual assistants such as Google Assistant or Amazon Echo is increasingly on the rise.
What is voice search?
Voice search combines Natural Language Processing (NLP) and Text-to-Speech (TTS) to recognize and process the commands given by the user . When it analyzes them, the query enters a giant database benin phone number library the most appropriate answer is found, in the same way as if we were doing it in the normal Google search engine. Once the query is made, Google returns the results in voice format. Simple and easy, right?
Why is voice search important?
Voice search is not new to the world of marketing. As has happened on many other occasions when new applications were developed slowly until one day they began to become popular.
It's no surprise that this is one of the most popular trends as it makes searching much easier for the user who avoids typing while doing other tasks.
Amazon and Google have already developed devices that we place in our homes and that are activated with a word or a specific command and to which we can give orders in a simple way.
Evolution of voice search
More and more people admit to using voice search in their daily lives. As searches increase, so do search engine databases to improve their quality.
Furthermore, speech patterns can be used by apps to extract key phrases, places, brands, people and events and put them into context for search engines. With all this additional information to expand the query, much more accurate results can be obtained than with conventional searches.
Voice search is here to make our lives a little easier, and Millennials know this well. This generation is much more likely to use these technologies due to their accessibility.
How to adapt to voice search?
Adapting to new search engine trends is essential for any marketing strategy.
The main difference between traditional search engines and voice search is the length of the sentences. When we speak, we use longer sentences with more common words than when we type. In addition, we use words that can help the search engine know what kind of information we want, for example “where,” “how,” or “who.”
Most voice searches are done from mobile devices , so it is essential to have a responsive page with an appropriate design. It is also important to include a “FAQ's” or frequently asked questions section. Try to ask questions in a natural way as if you were asking them to a person and combine similar questions that can answer similar queries.
