However, eCommerce brands sometimes struggle to keep customers engaged after the purchase process. The good news is that email marketing can help with that problem. When it comes to marketing strategies, no other communication will keep customers engaged like post-purchase south africa company email list campaigns.
Due to their engaging nature, post-purchase emails are among the top email marketing trends for 2022. If you're thinking about implementing post-purchase campaigns as part of your marketing strategy, check out these five campaigns that will help boost your eCommerce sales.
1. Emails de cross-selling y upselling
Also known as “product recommendation campaigns,” these are used to keep customers engaged in the buying cycle by giving them recommendations based on their previous purchases.
Although upselling and cross-selling are not exactly the same, both strategies are linked due to their similarities. Either way, let’s review the key differences between the two:
Upselling is a sales strategy that seeks to get customers to buy more expensive items or spend extra money on upgrades or extensions for the product. The goal is to generate more revenue. Offering premium options such as same-day shipping or high-end products are common examples of upselling techniques.
