If you're looking to implement inbound marketing in your business, you probably already know what a landing page is and that the next step is to create a thank you page . That's what the theory says, but it's important that you understand why a thank you page is valuable in your strategy.
It may seem obvious that the purpose of a thank you page is to canada phone number library thanks for something, such as having filled out a form to download an ebook. However, the purpose of a thank you page goes far beyond thanking the user for their interest , which is obviously also very important.
Deliver on what you promised
If the user has left us their data in a form, it is because they want to get something in return. If what we have promised them is an ebook, our mission is to give it to them and offer them the link to download it on the thank you page. In the event that our promise cannot be fulfilled immediately, we must inform them of the processes that will take place next.
Retain the user
We want users to continue browsing our website, so we will include the navigation menu here so they can get to know us better. It should be noted that we did not want any distractions on the landing page , which is why this menu did not appear.
Inform you of new offers
The thank you page can be used to show the user more offers or download a new ebook and continue with the purchase process. This aspect will also help us to obtain more data about the user and find out how they behave in order to have a more complete profile of them.
Getting followers on social media
Finally, if we include follow buttons from our social networks on the thank you page , we will multiply the chances of gaining followers. If, in addition to being grateful, we are offering something of quality to the user, it is very likely that they will want to continue learning more about us.
As you can see, the advantages of creating thank you pages are more than they seem at first glance. Take advantage of them and try to get the most out of them so that they become the best ally of your landing pages .
Why the Thank You Page is Important
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