How to use hashtag on social media?
Posted: Sat Dec 14, 2024 4:45 am
Imagine a superpower that would allow you to improve your visibility on social networks and increase engagement with your content …
No, that superpower isn't The Force or a big-budget ad campaign. That superpower is hashtags.
Well, this teasing is all well and good, but how do you use the hashtag?
Meme about hashtags
Our agency specializing in social media management in Montreal explains everything you need to know to use this famous hashtag that helps you remove the last few drawbacks from your social media strategy africa mobile whatsapp number from how to use the hashtag to how to create a good hashtag for your content.
What is a hashtag?
Definition of a hashtag
A hashtag is a keyword preceded by the symbol, used to group and find all the publications that include it on a social network or on a blog.
The hashtag centralizes discussions
Visible to those following the hashtag
Visible to users searching for content related to this hashtag
The hashtag is a tool that allows you to centralize discussions around a specific theme . In other words, a hashtag allows you to create a news feed and content dealing with a particular subject.
Adding a hashtag to a post makes it visible to users following that hashtag or searching for content related to that hashtag.
Additionally, adding hashtags to your posts allows social media algorithms (like the LinkedIn algorithm ) to better understand the topic of your post and then display it in the news feed of the right people.
For example, if I am a small business manager on LinkedIn, a LinkedIn post with #startup #entrepreneurship #smallbusiness is more likely to interest me than a post with #gaming
A short history of the hashtag
Until recently, the hashtag simply referred to the # symbol. Then, everything suddenly changed in 2007 when the hashtag hit the internet.
The hashtag quickly became popular at events such as weddings, where all guests could share their best photos and memories with each other.
Now, all social media (except Threads ) have appropriated the hashtag.
For companies looking to take part in a conversation on a subject that concerns them, it is therefore necessary to position themselves on these flows .
We'll see later that its use varies depending on the platform. But first, let's start with a little anecdote: the hashtag was almost called ' Octothorpe '! An AT&T employee actually chose "octo" for the eight points, and 'thorpe' in homage to the American football player Jim Th
Why use hashtag?
To know how to use hashtags, you must first answer the why. There are many reasons to integrate hashtags into your social media strategy.
You can use it for:
Generate more engagem
Develop your promotional activitie
Find your audience
Generate more engagement
Using a hashtag in your social media posts can significantly increase your visibility and engagement. On Twitter (now X), brands that include hashtags in their tweets see a 50% increase in engagement on their posts compared to those that don’t.
The same goes for retweets: using a hashtag increases your chances of being retweeted by 55% .
Develop your promotional activities
Whether it's to create discussions around your brand or to announce new products, creating a hashtag helps develop your promotional activities.
This is what our idol Celine Dion did when she announced the release of her version of the hymn to love. She used the hashtag #Olympics to give more visibility to her music.
Example tweet
Finding your audience
Creating a hashtag is also a good way to find your target audience. Or rather, to allow your audience to find you. You simply need to identify the hashtags that your audience likes and position yourself on them. Your posts will then be found more easily and this will improve your social media SEO ince users love to browse through posts related to their favorite hashtags, they will easily access your content. This method is particularly effective on platforms like Instagram and X (formerly) Twitter where there are large communities around certain hashtags.
No, that superpower isn't The Force or a big-budget ad campaign. That superpower is hashtags.
Well, this teasing is all well and good, but how do you use the hashtag?
Meme about hashtags
Our agency specializing in social media management in Montreal explains everything you need to know to use this famous hashtag that helps you remove the last few drawbacks from your social media strategy africa mobile whatsapp number from how to use the hashtag to how to create a good hashtag for your content.
What is a hashtag?
Definition of a hashtag
A hashtag is a keyword preceded by the symbol, used to group and find all the publications that include it on a social network or on a blog.
The hashtag centralizes discussions
Visible to those following the hashtag
Visible to users searching for content related to this hashtag
The hashtag is a tool that allows you to centralize discussions around a specific theme . In other words, a hashtag allows you to create a news feed and content dealing with a particular subject.
Adding a hashtag to a post makes it visible to users following that hashtag or searching for content related to that hashtag.
Additionally, adding hashtags to your posts allows social media algorithms (like the LinkedIn algorithm ) to better understand the topic of your post and then display it in the news feed of the right people.
For example, if I am a small business manager on LinkedIn, a LinkedIn post with #startup #entrepreneurship #smallbusiness is more likely to interest me than a post with #gaming
A short history of the hashtag
Until recently, the hashtag simply referred to the # symbol. Then, everything suddenly changed in 2007 when the hashtag hit the internet.
The hashtag quickly became popular at events such as weddings, where all guests could share their best photos and memories with each other.
Now, all social media (except Threads ) have appropriated the hashtag.
For companies looking to take part in a conversation on a subject that concerns them, it is therefore necessary to position themselves on these flows .
We'll see later that its use varies depending on the platform. But first, let's start with a little anecdote: the hashtag was almost called ' Octothorpe '! An AT&T employee actually chose "octo" for the eight points, and 'thorpe' in homage to the American football player Jim Th
Why use hashtag?
To know how to use hashtags, you must first answer the why. There are many reasons to integrate hashtags into your social media strategy.
You can use it for:
Generate more engagem
Develop your promotional activitie
Find your audience
Generate more engagement
Using a hashtag in your social media posts can significantly increase your visibility and engagement. On Twitter (now X), brands that include hashtags in their tweets see a 50% increase in engagement on their posts compared to those that don’t.
The same goes for retweets: using a hashtag increases your chances of being retweeted by 55% .
Develop your promotional activities
Whether it's to create discussions around your brand or to announce new products, creating a hashtag helps develop your promotional activities.
This is what our idol Celine Dion did when she announced the release of her version of the hymn to love. She used the hashtag #Olympics to give more visibility to her music.
Example tweet
Finding your audience
Creating a hashtag is also a good way to find your target audience. Or rather, to allow your audience to find you. You simply need to identify the hashtags that your audience likes and position yourself on them. Your posts will then be found more easily and this will improve your social media SEO ince users love to browse through posts related to their favorite hashtags, they will easily access your content. This method is particularly effective on platforms like Instagram and X (formerly) Twitter where there are large communities around certain hashtags.