Keyword analysis
It all starts with in-depth keyword research. lesotho cell phone database You need to understand not only what Croatians are typing into Google, but also why they're typing it. Focus on identifying searches with different intents. Someone who types "usisavač bez vrećice" (bagless vacuum cleaner) is at a different stage of the purchasing journey than someone who types "reviews of Philips SpeedPro Max" or "where to buy Dyson V15 best." Your task is to create content that addresses the needs of users at each stage.
Create comprehensive guides for those researching, detailed comparisons for those exploring options, and optimized product pages for those ready to buy. Identify keywords that are "questionable" (those starting with "kako," "zašto," "gdje") and build an FAQ or blog section around them to capture traffic early on. Tools like Ahrefs or SEMrush will be helpful at this stage.
Competition analysis
To thoroughly analyze your competition, you need to find answers to the following questions:
What is their marketing message (USP)?
What channels do they use for customer service (do they offer, for example, WhatsApp, which is popular in Croatia)?
How active are they on social media?
Look for weaknesses and gaps you can exploit. Perhaps their delivery takes a long time? Offer a faster option.