Have you ever wondered:
Where do my visitors come from and how did they find my website?
Which web pages are most popular on my site?
How much time do visitors spend on my site?
What are the elements that drive people away from my site?
Does this external link bring me traffic?
Google Analytics: a free web analysis tool
Google Analytics is your private investigator ready to reveal all the secrets of your audien
Even what is Google Analytics
Don't leave these questions unanswered any longer and find out how africa mobile whatsapp number answer them using a powerful (and navigation data analysis tool: Google Analytics
Forget about making decisions on a whim based on your daily horosco. With Google Analytics 4, you can boost your digital strategy by making choices based on the analysis of your site data!
GA4 is accessible to beginners
While web analytics can seem intimidating for beginners, Google Analytics offers a comprehensive platform that anyone can use to track, analyze, and report on your website's performance.
But what exactly is Google Analytics?
Find out everything you need to know about this platform and its installation in this complete guide created by our Google Analytics
Summary of the article in key points
The 4 key features of Google Analytics
Website owners, marketing professionals, including SEO and SEA experts and web developers
Benefits of Google Analyti
This tool allows you to make informed decisions based on concrete data.
Track, analyze and optimize your website's performance
Installing Google Analytics 4
Create your account, configure your property and install the tracking code
3 GA4 installation options (to choose from): manual, via CMS, or Google Tag Manager
What's new in Google Analytics 4 (GA4)
Integrating Artificial Intelligence to Simplify Data Analysis
Marketing Performance Reports
Respect for the confidentiality of user data
What is Google Analytics?
What is Google Analytics: Google Analytics is a free tool from Google that analyzes traffic and visitor behavior on a website. It helps to understand where visitors come from and how they interact with the site
Google Analytics is a free tool for collecting and analyzing data for your website.
By collecting anonymous data in real time on your site visitors, Google Analytics performs a complete analysis of their journey, their origin and their actions throughout their navigation.
The latest version of Google Analytics 4 (GA4) also provides AI-powered data analytics to simplify your searches for information on the platform.
Google Analytics data is more than just numbers. It reflects the behaviors of your users that are critical to the success of your marketing strategy.
The goal of Google Analytics? To help website owners better understand the activities happening on their website and identify the strengths and weaknesses of your site.
Since its launch by Google in 2005, Google Analytics has undergone many major updates such as the move to Google Analytics 4. Its continued evolution ensures that it remains a leading web analytics tool, used by 83% of websites worldwide.
Who is Google Analytics for?
Google Analytics is for anyone who wants to understand and optimize the performance of their website: increase their traffic, improve their conversion rate or retain their visitors.
Pami which o
Website and blog owners : whether individuals or businesses can use Google Analytics to track and analyze the performance of their website.
Marketers : Google Analytics provides valuable data on visitor behavior, allowing marketers to understand the needs and preferences of their audience.
SEO and SEA experts : Google Analytics allows you to track a site's SEO performance, such as organic traffic, paid traffic, keywords that attract visitors and the most popular pages.
Web developers : they can obtain technical information on GA4 about the technical performance of a site, such as loading speed, 404 errors, devices and browsers used by visitors
Online store owners : Google Analytics helps track the performance of an e-commerce site, such as sales, conversion rates, abandoned carts
Why use Google Analytics?
For its many features! But also for the comprehensive information provided by the collected data that can be adapted to your goals: a tailor-made tool that provides you with reliable data
Setting up Google Analytics gives you access to data that helps you understand your audience's behavior, expectations, and preferences.
This data is essential to check the effectiveness of your different digital marketing strategies and undertake the right optimizations to be made.
The (numerous) data collected by GA4
Here are some of the data you can analyze with GA4:
Data collected using GA4
