It's easy to be satisfied with high traffic , which for some is a symbol of success in web design . But, there's more to a website than just its number of visitors . There are many criteria that help us understand how it works. Exit rate , conversion rate ... and bounce rate .
Your website's bounce rate: a marketing indicator not to be underestimated
The bounce rate is the percentage of visitors who arrive on your site and leave immediately, without going to another page.
In other words, it represents the percentage of visitors who “bounce africa whatsapp number without exploring other pages of the site.
It highlights the interest of the page on which the user lands . Too high? Too low? If a “good” website bounce rate does not mean the same thing depending on your sector and your target, know that it is between 40 and 60% for an e-commerce site .
This web marketing indicator generates a lot of questions. What does it consist of? How can I reduce the bounce rate of my website? Here is a guide intended to provide you with advice to help you optimize your bounce rate .
How to reduce your bounce rate and retain as many visitors as possible on your page? Follow the 14 tips from our e-commerce agency in Montreal !
Understanding Bounce Rate
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To improve a bounce rate, it is necessary to understand how it works. Let’s start with a definition of bounce rate.
What is the bounce rate on a website?
The bounce rate is an indicator of the performance of a website . It corresponds to the percentage of visitors who have viewed a single page of your website without viewing others.
Defining the bounce rate of a website
This marketing indicator is one of the pillars to follow to measure the effectiveness of your site.
careful not to confuse it with the exit rate. It indicates the number of times the page cited was the last page viewed in the session. That is to say, the Internet user visited several pages of the site beforehand and exited via the latter.
What is the bounce rate formula?
The bounce rate is the ratio of the number of visitors who viewed only one page of your site to the total number of visitors to that same site.
Defining Bounce Rate
How to interpret a bounce rate?
A bounce rate can be explained in two ways: either the Internet user found what they were looking for on the page, or the page has faults that need to be corrected (or you have an unsecured site that could scare away visitors).
These issues translate into several possible operations on the part of the visitor:
He clicked on an external link and went to another site
He clicked "back" on his browser to go back.
He closed the tab or his internet browser
He typed a new URL into his search bar
He stayed on the page too long without action (average: 30 minutes)
The high bounce rates of some sites are natural, due to their characteristics. The creation of a website dedicated to store hours or a page containing a press article is viewed in a unique way.
This does not necessarily indicate poor content quality . However, a high bounce rate means that users were not satisfied with the content on your website.
What is a good bounce rate?
Before trying to reduce your bounce rate, let's try to create an initial benchmark.
Every website analysis expert agrees that a satisfactory bounce rate is, on average, less than 50% . Be careful, this figure is very different depending on the type of site and the sector of your business.
Site Category
Average bounce rate
E-commerce
47%
B2B
Between 25% and 55%
Landing Pages
Between 60% and 90%
Blogs
Greater than 65%
WordPress Sites
Between 40% and 50%
Desktop users
About 50%
Mobile users
10% to 20% higher
As you can see, the variations remain significant between 10% and 90% . It is therefore useless to establish an objective without positioning your site and taking into account the other monitoring indicators. The bounce rate is one criterion among others . Isolated, it loses its interest.
Why is a high bounce rate a concern?
Why high bounce rate
