When looking for a local business, 97% of consumers will look online first (Hubspot).
If you're a local business, your customers are likely to be affected by this statistic. But how do you help them find you before your local competitors?
By optimizing your Google My Business SEO (or Google Business Profile)!
The next exercise of this second week of the 30-day SEO challenge for african whatsapp number tools will therefore be the configuration and optimization of your Google My Business page :
SEO plan for Google My Business
Let yourself be guided by the advice of an SEO expert in Montreal
What is Google My Business SEO?
Google My Business SEO Definition
Google My Business SEO is about improving your business's visibility in Google's local search results.
Google My Business is a free tool from Google that allows businesses to manage their online presence , including their Google Maps listing and Google Search listing.
The Importance of Google My Business SEO for Businesses
What is local SEO?
Local SEO (Local Search Engine Optimization) refers to all the natural referencing techniques that aim to optimize the presence of a company or organization on geolocated search results.
In other words, it involves getting search engines like Google to display the company or organization in question at the top of search results for queries related to a specific geographic area.
Examples of local searches
A local search looks like:
“Florist in Montreal”
“Quebec Lawyer”
“Putin nearby”
The “nearby” search results are adapted according to your location (it’s easier to find a restaurant anyway!)
Local search example
Would you like to know more about our expertise in natural referencing? Discover our SEO referencing pricing .
Why optimize your Google My Business?
76% of Internet users who carry out a local search come to the business within the day.
For neighborhood businesses and small businesses, the ability to attract prospects located in the same geographic area is one of the keys to a profitable web strategy.
Optimizing your Google My Business listing allows you to benefit from:
a presence on the first page of Google and on Google Maps (useful when you know that 86% of consumers use Google Maps to find the location of a business)
click-through rates well above average
a multitude of features to highlight your business
If your business meets Google's eligibility criteria , then it is important to optimize your Google My Business.
Here are 3 reasons that will convince you to start Google My Business SEO today!
Importance of Google My Business SEO Optimization
1) Appear in Local Searches
Optimizing your Google My Business listing can help improve your online visibility by helping you appear in local search results pages .
Your Google My Business listing appears when potential customers search for information about businesses similar to yours in your area.
2) Help your customers learn about your business
Optimizing the information in your Google My Business listing will also help customers find detailed information about your business :
your address
your phone number
information about your opening hours
Your products and services offered (menu, description of your products or services)
Your website URL
3) Improve your business credibility online
Optimizing your Google My Business listing helps improve your business's online reputation .
This tool is well known to Internet users who use it daily.
Here are some reasons why Google My Business SEO improves user trust in your business :
Google My Business listings are verified by Google before being published
How to optimize your Google My Business SEO?
