Keyword Research Tools: Top 5 Options
Posted: Tue Dec 03, 2024 6:20 am
keyword research tools. After all, they are what allow you to analyze whether a given term is more likely to make your content appear on the first page of Google.
However, there are so many options available that it can be difficult to know which one to choose, even among the free platforms.
With this in mind, we have prepared the following article. In it, we explain what a keyword is, why it is important to research them, and we also recommend 5 research tools and talk about the main features of each one. Keep reading and check it out!
First of all, what is a keyword?
Keywords are a type of search engine. They direct internet search engines — like Google — to show content that reflects users' search intentions.
Also known by the English term keyword , they can be formed by one or more words and usually represent a short summary of the objective of a blog article or YouTube video.
Just to give an example, a digital marketing course online is a long- tail keyword because it is made up of more than two terms, while digital marketing is a short- tail keyword because it only has two words. Is that clear?
>>>> Read also: strategic marketing planning — get inspired by 4 examples
Why is keyword research important?
Researching keywords is important to ensure that the term has a higher chance of being shown first by Google. In other words, a good search volume.
Furthermore, this process guides the creation of content, to ensure that a text or video is about the subject the person wants to see.
This increases the chances of appearing on the first pages of search results, which in turn increases the possibility of having more clicks — or views — and selling more, if that is your intention.
In addition, searching for keywords with specific tools helps in the production of content by showing related themes and new approaches to a term.
Do you understand what keywords are and why they are important? Then keep reading to find out how to know what people are searching for on Google!
>>>> See also: content funnel — what to post at each stage?
How to know what people are searching for on Google? 5 tools for keyword research
There are several india business fax list keyword research tools available, including free ones. Here are 5 of them for you:
Google Keyword Planner;
UberSuggest;
SEMrush;
Google Search Console;
Google Trends.
Now, see how each of them works and choose the best one for your business plan!
1. Google Keyword Planner
Google Keyword Planner is one of the free keyword tools on this list. As the name suggests, this is an official resource provided by Google.
With it, you can check the search volume for each keyword — how many times it was searched —, which terms have the greatest competition for ranking and even suggestions for secondary keywords that are related to the main ones.
However, it does not show exact data. Instead, the platform provides an estimate of hits. Furthermore, it does not allow for the analysis of competitor sites. However, it continues to be a very useful option and is used worldwide.
>>>> Check out: how to sell distance learning courses using Google AdWords?
2. Ubersuggest
Another free keyword research tool is Ubersuggest . Like Google Keyword Planner, it shows search volume, suggestions, and even competition level data.
Other than that, Ubersuggest is very easy to use and has a clean interface, making it easy to access. Another point is that the platform gives suggestions on how to create content that has a better chance of appearing on the first pages of search engines. Cool, right?
3. SEMrush
SEMrush is one of the most popular keyword research tools and this is because it is one of the most complete.
With paid plans, you can access several very useful features, such as search trends for certain terms and search volume in exact numbers. This, in turn, is extremely useful in creating relevant content.
To top it off, SEMrush shows you which sites rank best for the keywords you search for. The free version is more limited, with a fixed number of searches per day, but it can still be useful for starting your strategy.
4. AlsoAsked
Another free keyword research tool is AlsoAsked . With it, you can search for your main keyword, enter the language and country, and get access to related questions — which work as secondary keywords — about what people also want to know about a given topic.
However, you cannot see the search volumes. For this reason, this is considered a tool aimed at getting an idea of which terms to use in the content. Therefore, it is better to use it with one of the others that we present in this article.
>>>> Take a look at: outbound marketing tools — see 9 options!
5. Google Trends
Finally, we need to talk about Google Trends . It may not be as complete as the others mentioned in this list, but it is still quite useful for researching the best keywords for your strategy.
This platform shows the level of popularity of users regarding a given term. That is, whether or not it is searched for a lot and also words related to it.
Best of all, Google Trends breaks down the analysis by region. This way, you can see what's popular where you live, making it easier for small and medium-sized businesses that operate more locally to create content.
To top it off, if you’re in doubt between two similar keywords, the platform lets you compare them. This way, you know which one has a higher search volume and can invest in it.
This is also a free option. However, it doesn’t show the exact number of searches or provide an analysis of the competition. Therefore, it’s worth using it in conjunction with one of the others on this list.
However, there are so many options available that it can be difficult to know which one to choose, even among the free platforms.
With this in mind, we have prepared the following article. In it, we explain what a keyword is, why it is important to research them, and we also recommend 5 research tools and talk about the main features of each one. Keep reading and check it out!
First of all, what is a keyword?
Keywords are a type of search engine. They direct internet search engines — like Google — to show content that reflects users' search intentions.
Also known by the English term keyword , they can be formed by one or more words and usually represent a short summary of the objective of a blog article or YouTube video.
Just to give an example, a digital marketing course online is a long- tail keyword because it is made up of more than two terms, while digital marketing is a short- tail keyword because it only has two words. Is that clear?
>>>> Read also: strategic marketing planning — get inspired by 4 examples
Why is keyword research important?
Researching keywords is important to ensure that the term has a higher chance of being shown first by Google. In other words, a good search volume.
Furthermore, this process guides the creation of content, to ensure that a text or video is about the subject the person wants to see.
This increases the chances of appearing on the first pages of search results, which in turn increases the possibility of having more clicks — or views — and selling more, if that is your intention.
In addition, searching for keywords with specific tools helps in the production of content by showing related themes and new approaches to a term.
Do you understand what keywords are and why they are important? Then keep reading to find out how to know what people are searching for on Google!
>>>> See also: content funnel — what to post at each stage?
How to know what people are searching for on Google? 5 tools for keyword research
There are several india business fax list keyword research tools available, including free ones. Here are 5 of them for you:
Google Keyword Planner;
UberSuggest;
SEMrush;
Google Search Console;
Google Trends.
Now, see how each of them works and choose the best one for your business plan!
1. Google Keyword Planner
Google Keyword Planner is one of the free keyword tools on this list. As the name suggests, this is an official resource provided by Google.
With it, you can check the search volume for each keyword — how many times it was searched —, which terms have the greatest competition for ranking and even suggestions for secondary keywords that are related to the main ones.
However, it does not show exact data. Instead, the platform provides an estimate of hits. Furthermore, it does not allow for the analysis of competitor sites. However, it continues to be a very useful option and is used worldwide.
>>>> Check out: how to sell distance learning courses using Google AdWords?
2. Ubersuggest
Another free keyword research tool is Ubersuggest . Like Google Keyword Planner, it shows search volume, suggestions, and even competition level data.
Other than that, Ubersuggest is very easy to use and has a clean interface, making it easy to access. Another point is that the platform gives suggestions on how to create content that has a better chance of appearing on the first pages of search engines. Cool, right?
3. SEMrush
SEMrush is one of the most popular keyword research tools and this is because it is one of the most complete.
With paid plans, you can access several very useful features, such as search trends for certain terms and search volume in exact numbers. This, in turn, is extremely useful in creating relevant content.
To top it off, SEMrush shows you which sites rank best for the keywords you search for. The free version is more limited, with a fixed number of searches per day, but it can still be useful for starting your strategy.
4. AlsoAsked
Another free keyword research tool is AlsoAsked . With it, you can search for your main keyword, enter the language and country, and get access to related questions — which work as secondary keywords — about what people also want to know about a given topic.
However, you cannot see the search volumes. For this reason, this is considered a tool aimed at getting an idea of which terms to use in the content. Therefore, it is better to use it with one of the others that we present in this article.
>>>> Take a look at: outbound marketing tools — see 9 options!
5. Google Trends
Finally, we need to talk about Google Trends . It may not be as complete as the others mentioned in this list, but it is still quite useful for researching the best keywords for your strategy.
This platform shows the level of popularity of users regarding a given term. That is, whether or not it is searched for a lot and also words related to it.
Best of all, Google Trends breaks down the analysis by region. This way, you can see what's popular where you live, making it easier for small and medium-sized businesses that operate more locally to create content.
To top it off, if you’re in doubt between two similar keywords, the platform lets you compare them. This way, you know which one has a higher search volume and can invest in it.
This is also a free option. However, it doesn’t show the exact number of searches or provide an analysis of the competition. Therefore, it’s worth using it in conjunction with one of the others on this list.