Games Data

So, let's start from the very beginning. We have the following entities: requests, calls, advertising costs, website traffic sources, and final sales. We want to understand how the advertising budget and traffic sources impact our final sales—for example, by category of specific services or products.

The most important KPIs for our advertising macedonia cell phone database are completed orders and applications on the website. To track them, simply install one of the analytics systems – Yandex Metrica or Google Analytics. Then, set up goals; they're free and quite easy to use.

After setting up the interface, you'll see which traffic sources and keywords are generating bids:

Traffic sources

In addition to applications, forms, and registrations, there are also incoming calls—call tracking is used to track them.

Call tracking is a system for spoofing phone numbers on a website. When a number is spoofed and a visitor calls it, information about the call source (traffic source) and the keyword that led the visitor to your website is transmitted to the call tracking system.



The screenshot below shows the interface of one of the systems:

System interface

So, we have data about where the forms come from and where the calls come from, but this is not enough to analyze the advertising results.