Imagine there was a magic tool that could tell you exactly:
Who are your website visitors – gender, age, location, interests, what devices they use.
How do your website users behave? What lebanon cell phone database pages do they visit, how often do they abandon your website, how often do they click the order button?
Are there any issues with form filling and overall website interaction? It would be as if you could spy over your user's shoulder in real time—how they navigate your site, what parts they find particularly interesting, what they disliked, and their thought process as they navigate.
The most cherished thing you can imagine is which of these users buy goods and services, where they come from, how they behave, and what queries they use to search.
This way, you'll get a profile of your target audience and be able to tailor your website's content and appearance to the user, ultimately increasing conversions.
We also recommend reading the article about behavioral ranking factors – what they are and how to improve them on your website .
What is Yandex.Metrica?
We've seen clients who didn't want to set up metrics so that search engines wouldn't scrutinize their sites and penalize them for any errors. Yandex monitors your site regardless, whether you want it to or not.
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But with Yandex.Metrica, it gives you access to what it has seen and, based on behavioral factors, draws conclusions about the quality of your site and pages in particular.
Blocking out such information is like driving blind on a busy highway, where instead of cars, you're surrounded by search engine responses, user behavior, competitor maneuvers, testing new tools, launching new products, and much more. To navigate this turbulent traffic, you must first see where you are and where you're going.
Yandex.Metrica capabilities
Everything we've said above is true. Once you go to the menu, you'll see that offline businesses can only dream of this kind of data, but it's hard for them to obtain.
But for an online business, it would be a sin not to use this tool – Yandex itself provides all the information so you can make your website better for your potential customers.